Data Analyst

Smart Media Group is a premier media analytics, planning and buying agency headquartered in Alexandria, VA. Our experience includes all platforms and levels of media from national network campaigns to local event marketing.

As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will support clients and Account Executives through the creation and delivery of in-depth media analyses. 

RESPONSIBILITIES : 

• Answer client requests in conjunction with the Account Executive. 
• Utilize Tableau as a data visualization tool to produce various types of recurring memos for executives. 
• Conduct research concerning various politically related topics and groups especially spending across elections, advertisers, markets, and media across the country. 
• Assist with the creation of presentations using a combination of Tableau, PowerPoint and other proprietary tools. 
• Collaborate with the full data analytics team to identify trends in client feedback to enhance future deliverables. 
• Help relay media buying information for clean and efficient consolidation in our proprietary database. 
• Be proactive in quality controlling client media spending to ensure all proprietary data tools are reflecting client data correctly.
• Engage in reconciling campaign accounts upon completion. 
• Adapt workflow between client-centric election cycles (even years) and research/sales oriented projects (odd years).

WHAT MAKES YOU SUCCESSFUL:

• Ability to organize multiple priorities in a fast-paced environment.
• Strong interpersonal skills and can work collaboratively across teams.
• Effective time management skills – ability to prioritize and meet deadlines.
• Enthusiasm to learn a variety of software products including Tableau. 

QUALIFICATIONS:

• Bachelor’s degree and/or 0-1 year experience with Excel and/or Tableau.
• Desire to learn advertising and work in right-of-center politics.
• Preferred experience in Tableau, PowerPoint or other data visualization tools.