Segment Manager

Summary: The Segment Manager for Carbide Round tools in APAC is responsible for developing and implementing breakthrough product management and channel strategies that drive market share, revenue, and margin growth in APAC. This portfolio of products will be marketed and sold by Hyperion Asia’s commercial team. Duties and Responsibilities Creates and executes the go-to-market strategy for the Carbide Round tools business in APAC. Develops and manages product roadmaps and portfolio strategy. Analyzes and recommends new or modified channels. Identifies, supports, and drives plans to develop key growth markets, customers, and geographies. Builds supplier relationships and aligns their capabilities with market needs. Oversees operations and scales business as complexity increases. Drives product development initiatives with R&D, Process and operations teams to complement the sourced portfolio with differentiated products manufactured by Hyperion, relevant to APAC. Collaborates with commercial teams to drive go-to-market strategies. Creates compelling value based sales arguments and sales training materials to drive product line performance. Manages product life cycle from development of requirements, to product development, launch, sustaining and phase out. Develops and implements product plans which coordinate all elements of product profitability, including breadth of product offerings, pricing strategy, inventories, etc., with goal of increasing contribution margin. Collaborates and communicates with R&D, Operations, Marketing and Sales to develop products/product enhancements, pricing, marketing, sales tools and life cycle plans to successfully drive business growth and increase market share. Develops strategies for new product introductions. Develops product launch plans to drive rapid sales ramp to target customers. Develops and executes product launch schedules and takes ownership of marketing plan. Ensures maximum return on new product development investment by prioritizing product development projects based on potential growth and resource intensity. Forecasts sales volume requirements and actively participates in developing a forecast and managing inventory. Frequently engages with partners and customers across Asia. Conducts insightful voice of the customer analysis to identify customer satisfaction, needs and perceived and unknown customer dissatisfactions. Understands and articulates product and customer requirements by analyzing customer applications, market size and projected market growth. Supports product placement by describing key features of the applications and points of differentiation. Develops and monitors key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate, number of successful trials and gross profit percentage. Achieves business objectives. Understands industry trends and technology innovation. Develops a deep understanding of target markets and the competitive landscape. Monitors competitors and their marketing activities. Anticipates and reacts quickly to trends and changes in performance. Collaborates with Marketing and Sales to develop and implement integrated content, promotion and creative campaigns to drive growth and maximize customer value. Collaborates with Marketing & Communications to develop online and offline marketing campaigns with sound measurement to build brand equity and develop sales opportunities. Supports efforts for lead generation and qualification. Participates with other senior managers in developing strategy for the entire company. Maintains close and regular contact with sales managers, customers, and distributors. Works with marketing team, other segment managers and R&D team to build application notes for new and existing applications. Qualifications B-Tech or M-Tech in Mechanical or Materials Engineering / MBA preferred Entrepreneurial mindset At least 10 years commercial experience, product management desired, with extensive customer interaction. Proven track record of setting aggressive targets and meeting business goals through team interaction and involvement. Outstanding leadership, communication and interpersonal skills. Experience in manufacturing or supplier engagement. Experience of working in Hard Material segment will be an added advantage. Technical Skills Demonstrated success in delivering market share, sales growth and profitability. Demonstrated expertise in strategic planning. Strong experience in product management and product development. Demonstrated ability to collaborate on cross functional and global projects. Proficient computer skills required. Travel 25–30% travel (primarily within Asia) #J-18808-Ljbffr