Sr. Media Planner

What the Role Does

The Opportunity Ready to build the media planning playbook for one of the world's most recognized brands? Adobe is establishing a new in-house media planning function to take direct ownership of end-to-end media buying and develop an AI-driven engine for global advertising execution.

As Senior Media Planner, this role will translate regional media strategy into tactical media plans for one or more paid channels — starting with Meta, TikTok, and Snap — converting strategy into plans the buy desk can implement directly. It's an early opportunity to help shape how Adobe plans and buys media for years to come!

This role sits between the media strategy teams and the buy desk, making sure every plan is platform-native and ready to execute! The Senior Media Planner builds tactical plans for assigned channels — audience targeting, budget splits, flighting, and placement — based on regional media strategy, and stays in daily contact with the local strategy team to maintain alignment.

Keeping pace with platforms that change their ad products and targeting tools every quarter takes staying current and applying that knowledge consistently across every plan. Finished plans get handed to Adobe's India-based media-buying team for execution.

This role flags blockers and resolves them against the team's established process.

Where it fits, Adobe's own marketing technology — GenPem, AEP, RTCDP — gets built into the plan, putting Adobe's platforms to work on its own advertising. Before anything moves to the buy desk, campaigns are tagged, organized, and quality-checked against Ops standards, with local nuance (language, regulatory, pricing) layered on top of consistent global planning practices.

This role will also partner with regional strategists and analysts to review campaign reporting and translate results into optimizations: budget shifts, targeting changes, and creative refreshes for their channel(s). Performance trends, platform changes, and new targeting or data-sharing opportunities get surfaced back to the Director of Media Planning and the broader team.

The role also helps shape a consistent quarterly planning process and works directly with platform partners to identify testing and beta opportunities each cycle.

Scope & Reporting

This is an individual contributor role, one of a global team of seven Media Planners reporting to the US-based Director of Media Planning. The role works closely with, but does not manage, the India-based buy desk, analytics, media strategy, and engineering partners. Initial focus is paid social (Meta, TikTok, Snap), with scope expected to grow over time.

First 90 Days

During the first quarter, the goal is to ramp fast and build trust. Become proficient in Adobe's audience segments, brand guidelines, and channel mix, and work on building relationships with regional strategists regarding media objectives and planning cadence.

Complete the buy desk handoff process for at least one full plan submission. You will audit current tagging, naming, and QC practices against new Ops standards. You will establish a regular cadence with regional strategy counterparts and the India-based buying team.

What's Needed to Succeed

• 5+ years in digital advertising or media planning/buying, with hands‑on experience in at least one of Meta, TikTok, or Snap
• Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement
• Experience managing multi‑market activations, including platform setup across a wide range of markets and languages
• A track record of delivering performance‑focused paid social campaigns
• Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations
• Ability to translate strategic briefs into detailed, executable media plans
• Clear communication across regional and offshore teams, holding to global standards while adapting to local needs
• Strong attention to detail — comfortable owning QA, QC, and documentation for assigned plans

Nice‑to‑Haves

• Familiarity with AI‑driven media buying, including executing buys through LLM‑based tools like Meta's MCP
• Experience with Adobe's marketing and advertising tools (GenPem, AEP, RTCDP)
• Experience working with an offshore or outsourced buying/execution team
• Background spanning both B2B and consumer advertising
• Agency experience, or exposure to a newly formed team — ideally at a company insourcing media execution

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.

At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer.

We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io.

AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $112,000 - $215,100 annually. Paywithin this range varies by work locationand may also depend on job‑related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $148,500 - $215,100. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award.

State‑Specific Notices

California: Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado: Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts: Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io.