Portfolio Marketing Manager

Job Description

Job Description

Portfolio Marketing Manager: This role covers marketing across multiple sites and projects, including the Enterprise Building in Elkhart, Indiana. Build an AI-powered tenant-acquisition and marketing engine for a growing commercial real estate portfolio in Elkhart, Indiana. Company: Enterprise Building Location: On-site at our office in Elkhart, IN. This is not a remote position. Reports to: Owner / executive leadership Pay: base $65K plus a great commission structure Scope: Marketing and tenant growth across all Elkhart real estate assets Style: Entrepreneurial, hands-on, tech-forward The Opportunity Enterprise Building is building a Tenant Growth team to fill its Elkhart-area office, retail, coworking, flex, and event properties with strong local business tenants. We already run our business on GoHighLevel (GHL) as our all-in-one CRM, marketing and automation system, and we use AI every day to work faster and smarter. We are looking for a local, hands-on marketer and business developer who can pick up the systems the owner has built, take them over, and grow them. This is not a traditional leasing-agent role. You will own marketing and tenant acquisition end to end: creating the photos, videos and campaigns, running the GHL pipelines and automations, using AI to prospect and follow up, and meeting business owners face to face. What You Will Do Marketing and content creation Location: This is NOT remote work. The role is based full-time at our office in Elkhart, Indiana, and you will be out in the local market regularly, photographing properties and meeting business owners in person. - Take professional-quality photos of our properties, spaces, tenants and events. - Shoot and edit short promo videos, reels and property walkthroughs for Facebook, Instagram, TikTok, YouTube and listing sites. - Create flyers, social posts, ads and listing content with Canva and AI design and video tools. - Run and improve paid campaigns on Meta (Facebook/Instagram) and Google Ads on lean, measurable budgets. - Keep every property listed and up to date across listing sites, Google Business Profiles and our websites. GoHighLevel (GHL) system ownership - Take over day-to-day management of our GoHighLevel account from the owner, with a proper handover. - Build and manage GHL pipelines, opportunities, contact lists, tags and lead stages from first inquiry to signed lease. - Build GHL funnels, websites, landing pages, forms and calendars for each property and campaign. - Set up and maintain GHL workflows and automations: email and SMS follow-up, lead alerts, appointment reminders and nurture sequences. - Use GHL Social Planner, Conversations, Reputation and Reporting tools to post content, respond fast, manage reviews and track results. - Document workflows so the system can scale to new properties, markets and team members. AI-powered efficiency - Use AI tools (such as ChatGPT, Grok, GHL Conversation AI and Content AI, and AI image and video tools) every day to research prospects, write copy, create content, personalise outreach and summarise activity. - Use AI to spot businesses that are expanding, relocating or opening, then score and prioritise leads. - Set up AI assistants and automations that handle routine follow-up, so your time goes to relationships and closing. - Check AI output for accuracy and brand fit before anything goes live. Tenant acquisition and relationships - Proactively find businesses ready to open, expand, relocate, or move out of a home office or coworking space. - Build direct relationships with owners, entrepreneurs, franchisees, medical practices, retailers, restaurants, service businesses and professional firms. - Match prospects with available space and coordinate tours, proposals, letters of intent, lease negotiations, approvals and tenant onboarding. - Build referral partnerships with the Greater Elkhart Chamber, economic-development groups, lenders, accountants, attorneys and business brokers. - Own the marketing budget and results, report weekly, and recommend future hires as the business grows. Who You Are A relationship-driven builder who combines a commercial leasing mindset with modern, AI-savvy growth marketing. You are as comfortable walking downtown Elkhart meeting business owners as you are building a GHL automation, shooting a promo reel, or reviewing campaign numbers. Required Skills - Hands-on experience with GoHighLevel (GHL): pipelines, funnels, workflows, automations, forms, calendars and reporting. Strong experience with a comparable CRM may be considered if you can get up to speed quickly. - Expert, everyday use of AI tools to save time and produce better marketing, with good judgment about accuracy. - Photography and video skills: shooting and editing photos and short-form promo videos, ideally on a phone or prosumer camera with editing apps such as CapCut, Premiere or similar. - Graphic design skills with Canva or similar. - Experience running social media and paid ads (Meta and Google). - A track record in commercial leasing, business development, sales or growth marketing, and of generating your own leads rather than waiting for inbound inquiries. - Understanding of how local businesses decide where to locate, and comfort with lease basics, costs and NOI. - Strong communication, negotiation and organisation skills; self-starter who works well with limited structure and is accountable to results. Nice to Have - Existing relationships in the Elkhart, Mishawaka, South Bend or wider Michiana business community. - Experience with office, retail, flex, coworking, event venue or mixed-use properties. - GHL certification, or experience as a GHL agency user or builder. - Drone photography or videography. - A commercial real estate license, or willingness to obtain any license required. How Success Is Measured - Qualified leads and pipeline value in GHL - Tours, proposals and signed leases - Occupied square footage and rent - Content output and engagement (photos, videos, posts) - Lead cost, conversion rates and speed to follow-up - Tenant retention and business-unit profit Compensation: base $65K plus a great commission structure tied to signed leases and new tenants. There is room to grow into a leadership role and build a team as the business expands. How to Apply Apply with your resume and, if you have them, links to examples of your work: photos, promo videos, social pages or campaigns you have run, and any GoHighLevel funnels or automations you have built. Pay: $65,000.00 per year Work Location: In person