Product Marketing & Technical Sales Content Production, Intern

Overview Keysight is a mission-critical design enablement partner for organizations solving the world’s most complex engineering challenges. With deep engineering expertise and leading design, emulation, and test solutions, our ~16,800 employees help customers in over 100 countries accelerate innovation across communications, automotive, energy, quantum, aerospace and defense, semiconductor, and artificial intelligence markets. Learn more about what we do. At Keysight, people come together to explore new ideas, challenge what's possible, and advance the technologies defining the future. Here, you'll find opportunities to do your best work, take your career further, and thrive in an award-winning culture. Learn more about our benefits. Product Marketing & Technical Content Intern Keysight Technologies | Network Visibility – Packet Broker Division Location: Austin, Texas Position Type: Full-Time Summer Internship Anticipated Term: Summer 2027 About Keysight Technologies Keysight Technologies is a leading technology company that helps businesses, service providers, and engineers innovate and bring technology to market faster. Our solutions help customers design, test, secure, and optimize the technologies that power today’s connected world. Position Overview Keysight Technologies is seeking a curious, organized, and creative Product Marketing & Technical Content Intern to support the Network Visibility organization's Packet Broker Division. This internship offers an opportunity to combine an interest in technology and computer networking with marketing, research, content development, and project management. The intern will work with product marketing, product management, engineering, and field sales teams to transform technical knowledge and existing product resources into compelling, practical content that helps customers understand Keysight’s solutions and enables sales teams to communicate their value. A key priority will be refreshing existing marketing collateral and repurposing valuable content into new formats that address field needs. Projects may include converting existing INSIGHT presentation content into competitive battlecards, developing product and solution presentations, researching competitor messaging and materials, and creating short product demonstrations, setup videos, and instructional resources. The intern will also use AI-powered tools to support research, organize information, accelerate content development, and streamline video production. Success in this role requires curiosity, strong communication skills, an understanding of technical concepts, and the ability to work across teams to move content from initial research and development through review, approval, and publication. This is an excellent opportunity for a student interested in product marketing, networking, engineering, computer science, technical communications, or digital content development to gain hands‑on experience in a global technology business. Key Responsibilities 1. Product Marketing and Technical Content Development Review existing marketing materials and identify opportunities to refresh, consolidate, or repurpose content to meet current customer and field sales needs. Transform existing resources, including INSIGHT presentations, into practical sales enablement assets such as competitive battlecards, product overviews, solution briefs, and customer‑facing presentations. Develop content that explains not only product features, but also how Keysight Network Visibility products and solutions work together, address customer challenges, and deliver business value. Translate technical concepts into clear, compelling content for technical and business audiences. Collaborate with product managers, engineers, and subject matter experts to understand product capabilities, use cases, differentiators, and solution architectures. Use AI-assisted tools to brainstorm, outline, draft, summarize, and repurpose content while ensuring the final materials are accurate, useful, and consistent with Keysight messaging. 2. Competitive Research and Market Intelligence Research competitors’ products, solution positioning, messaging, presentations, datasheets, videos, and other publicly available marketing materials. Analyze how competitors communicate their capabilities, differentiation, use cases, and customer value. Summarize findings and identify relevant insights, messaging opportunities, and potential gaps in Keysight’s existing content. Help translate competitive research into actionable recommendations for new marketing materials and updates to existing assets. Support the development and maintenance of competitive battlecards and other resources that help field teams position Keysight solutions effectively. Use AI tools where appropriate to accelerate research, organize findings, and synthesize information, verifying important claims against reliable source material. 3. AI-Enabled Content and Video Creation Explore and apply approved AI-powered tools to improve the efficiency and quality of marketing research, writing, presentation development, and content repurposing. Help develop short‑form product videos, demonstrations, setup walkthroughs, and instructional content that explain product workflows and customer benefits. Collaborate with technical experts to capture product demonstrations and create accessible video content, including setup and how‑to resources for Keysight Application Fusion(KAF), as appropriate. Use AI-assisted video editing, transcription, captioning, voiceover, and visual creation tools where appropriate. Repurpose existing presentations, documentation, and recorded demonstrations into short videos, visual explainers, and other reusable content formats. Review AI-generated material critically and validate technical details with product experts before publication. Identify repeatable AI-enabled workflows that could help the broader marketing team create and maintain content more efficiently, following company policies for approved tools and data use. 4. Cross-Functional Project Management and Content Publication Coordinate content development projects across product marketing, product management, engineering, and field sales teams. Identify relevant stakeholders and manage review cycles, feedback, revisions, approvals, and publication milestones. Maintain project plans, content inventories, status updates, and delivery timelines to keep assignments moving forward. Gather input from different groups within the Network Visibility organization and help resolve conflicting feedback or identify issues requiring further review. Help ensure published content is accurate, current, appropriately approved, and consistent with Keysight branding and communication standards. Organize and maintain shared content repositories so field teams can easily locate and use current, approved materials. Qualifications Required Qualifications Currently pursuing a bachelor’s or master’s degree in Marketing, Business, Communications, Technical Communication, Computer Science, Computer Engineering, Electrical Engineering, Information Technology, or a related field. Strong written and verbal communication skills, including the ability to explain technical concepts clearly. An interest in computer networking, network infrastructure, cybersecurity, data centers, or enterprise technology. Strong research, analytical, and information‑organizing skills. Proficiency in Microsoft PowerPoint and other Microsoft Office applications. Good organizational and project coordination skills, including the ability to manage multiple assignments and deadlines. Curiosity, initiative, attention to detail, and a willingness to engage with technical and business stakeholders. Willingness to learn new AI-powered tools and apply them thoughtfully to research and content development. Preferred Qualifications Foundational knowledge of computer networking concepts, such as network traffic, switching, routing, network monitoring, or network security. Experience developing presentations, technical documentation, marketing content, research summaries, or other communication materials through coursework, projects, or internships. Familiarity with generative AI tools for research, writing, summarization, information organization, or content creation. Familiarity with video editing, screen recording, AI‑assisted video creation, or digital design tools. Experience conducting competitive research or synthesizing information from multiple sources. Familiarity with project management tools, collaborative review processes, or content management systems. Ability to interpret technical information and identify the customer problem, solution benefits, and competitive implications. Interest in learning how technology products work together to solve broader customer challenges. Learning Opportunities During the internship, the candidate will gain practical experience in: B2B product marketing and technical sales enablement. Network Visibility products, packet broker technology, and integrated solution value propositions. Competitive intelligence and technology market research. Repurposing technical and marketing content into practical tools for field sales teams. AI‑assisted research, writing, presentation development, and video production. Cross‑functional project management and the process of reviewing, approving, and publishing customer‑facing content. Communicating technical capabilities and competitive differentiation to diverse audiences. Expected Outcomes By the end of the internship, the intern will have contributed tangible improvements to the Network Visibility organization’s marketing and sales enablement resources, potentially including: Repurposed INSIGHT presentation content into competitive battlecards or other prioritized sales enablement materials. Refreshed selected product presentations and customer‑facing collateral. Developed competitive research summaries and recommendations for future content development and positioning. Created selected product demonstration videos, setup tutorials, and instructional resources. Improved the organization, accessibility, and currency of marketing assets. Coordinated content reviews and approvals to help move projects from draft to publication. Documented effective AI‑assisted content workflows that can be reused by the marketing team. Specific deliverables and priorities will be established with the intern’s manager based on business needs. Ideal Candidate The ideal candidate combines technical curiosity with strong communication skills and an interest in creating useful, high‑quality content. They enjoy learning how technology works, asking questions, researching products and competitors, and translating what they learn into materials that help customers and sales teams make better decisions. The candidate does not need to be a traditional marketing major. Students studying computer networking, computer science, engineering, information technology, marketing, business, communications, or related disciplines may be an excellent fit if they can demonstrate strong writing, analytical thinking, and communication skills. They are comfortable experimenting with AI tools, validating information with subject matter experts, organizing projects across multiple stakeholders, and taking ownership of assignments from initial research through final publication. Prior packet broker or Network Visibility experience is not required. Join Keysight Technologies in Austin, Texas, and help transform technical knowledge, competitive insights, and existing content into valuable resources that strengthen how we communicate and sell our Network Visibility solutions. Careers Privacy Statement Keysight is an Equal Opportunity Employer. #J-18808-Ljbffr Keysight Technologies