PRODUCT SPECIALIST

Automotive Product Specialist

Haley of Farmville - Auto Mall is seeking an Automotive Product Specialist. The Automotive Product Specialist is a professional in the auto industry that serves as a resource for a dealership's prospective customers. The role requires a wide range of skills and abilities, including an in-depth knowledge of a dealership's inventory, dedication to customer service and well-developed listening skills.

Duties Include:

• Helping clients find a vehicle by asking them thoughtful questions and listening to their answers.
• Showing clients online tools that allow them to review available vehicle features, packages and options
• Ensuring clients have important information before coming to the dealership for a scheduled appointment by sending an email with essential details and resources
• Preparing and presenting professional and knowledgeable demonstrations on vehicles and the latest technology options, such as hybrid tools, green fuel options, navigation and blue tooth
• Explaining a product's benefits and performance
• Describing the optional equipment upgrades available for purchase
• Developing a strong, positive relationship with customers
• Collaborating with sales managers on the pricing of different models and their available upgrade options
• Assisting with lead generation by managing email and text communication
• Setting appointments with clients for vehicle demonstrations
• Staying current on the latest developments in vehicle production
• Tracking changes to the overall vehicle market
• Recording lead information, including names, email addresses and phone numbers
• Attending any sales meetings
• Participating in activities and special events in the community
• Familiarizing themselves with and conducting vehicle appraisals
• Utilization of Customer Retention Management system (CRM)
• Business Development Center (BDC)
• Online Manufacturer Training
• Knowledge on other departments within the dealership. (Service/Parts/Body Shop)
• Importance of Customer Satisfaction Index (CSI)
• Inner workings of the automobile business
• Delivery process
• Customer follow up process, appointments
• Finance and Insurance (F&I) products

What Haley Offers:

• Competitive, above market compensation
• Medical, Dental and Vision benefits
• 401k with company match
• Company paid Basic Life, AD&D and Long-term Disability
• Paid Time Off
• Maternity Leave
• Preferred Vehicle Purchase Programs
• Uniforms provided
• Positive and professional work environment
• Career growth and promotion opportunities