Digital Marketing Specialist I

Benefits:

Health insurance

Vision insurance

401(k)

401(k) matching

Dental insurance

POSITION SUMMARY The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.

ESSENTIAL FUNCTIONS Responsibilities include but not limited to: • Coordinating digital assets and performing quality checks to maintain digital content archives • Using marketing platforms to create and implement e-mail campaigns for promotions and stakeholder engagement. • Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness. • Maintaining, scheduling, and updating content calendars across brands • Managing and updating website content and links • Creating new content for all brands, including photo, video, copy, and digital graphics • Uploading and organizing assets in shared folders or drive • Basic copywriting for posts • Google & Meta Ads management (set up, test, monitor, and create/report on campaigns) • Building event run-of-show documents and checklists • Event page setup on Eventbrite or Facebook, and follow-up communication • Researching promotional and branded merchandise vendors • Pulling competitive or peer organization content for reference and inspiration • Monitoring regional news-adjacent story opportunities (investments, announcements, economic wins)

MINIMUM QUALIFICATIONS AND EDUCATION REQUIREMENTS High school diploma or equivalent. Associate’s degree in marketing, Communications, or Digital Media preferred. 2+ years of marketing/content experience, content creation, and social media management. Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required. Knowledge of Nonprofit/economic development and Adobe Creative Suite preferred.