E-commerce Advertising Specialist

Job Description

Job Description

Full Job Description – E-commerce Paid Media Specialist

LOCATIONS

United States, Austin, or Greater Houston Area

POSITION SUMMARY

The world of digital advertising is dynamic and ever-evolving, and as an industry leader, we are looking for an experienced E-commerce Advertising Specialist to join our team. This role is essential in driving our online sales and brand awareness through strategic advertising campaigns across multiple digital platforms, including Google, Meta, TikTok, and other channels. The E-commerce Advertising Specialist will be responsible for planning, executing, and optimizing paid media campaigns to achieve our business goals and maximize return on ad spend (ROAS). They will also need a keen eye on what creative content is required for best performance and provide insight to our creative teams on the content creation process.

Key Responsibilities

• Campaign Strategy & Planning: Develop and implement comprehensive advertising strategies across various digital platforms, with a strong focus on Google Ads, as well as Meta (Facebook & Instagram), TikTok, and other relevant channels, to drive traffic and increase online sales.
• Ad Creation & Optimization: Collaborate closely with our creative teams to create and manage high-performing ad campaigns. This includes writing compelling ad copy, guiding the design of creative assets, and establishing effective targeting parameters. Continuously test and optimize both ad creatives and audience segments to enhance overall campaign performance.
• Budget Management: Manage advertising budgets effectively, allocating spend across channels to achieve maximum ROAS while maintaining alignment with overall marketing objectives.
• Analytics & Reporting: Monitor and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, cost-per-click, and ROAS. Provide regular reports and insights to the team, making data-driven decisions to optimize campaign performance.
• Audience Targeting & Segmentation: Use advanced targeting techniques to reach the right audiences, leveraging custom audiences, lookalike audiences, and demographic/behavioral targeting to ensure effective reach and engagement.
• Platform Integration & Tracking: Set up and manage tracking pixels, UTM parameters, and other tracking mechanisms to ensure accurate attribution and measurement of campaign performance.
• Trend Analysis & Adaptation: Stay up-to-date with the latest trends, tools, and best practices in digital advertising and e-commerce. Adapt strategies to capitalize on new opportunities and mitigate risks.

Required Experience

• Meta/Facebook Ads experience

Preferred Background & Experience

• Bachelor’s degree in marketing, advertising, business, or a related field.
• Minimum of 3 years of experience in digital advertising, with a focus on e-commerce.
• Proven expertise in managing campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok.
• Strong understanding of digital marketing metrics and analytics platforms such as Google Analytics.
• Experience with A/B testing, audience segmentation, and conversion rate optimization.
• Proficiency in advertising tools such as Google Ads Manager, Facebook Business Manager, and TikTok Ads Manager.
• Excellent analytical and problem-solving skills, with a data-driven mindset.

You will grow and succeed in this role if you are…

• Passionate about digital advertising and staying ahead of industry trends.
• Detail-oriented and highly organized, with a focus on accuracy and efficiency.
• A creative thinker with strong analytical skills, able to turn data into actionable insights.
• A proactive self-starter, able to manage multiple campaigns and projects simultaneously.
• Collaborative and communicative, working well with cross-functional teams to achieve common goals.

Compensation and Benefits

Polymaker LLC (the US entity of Polymaker) is an Equal Opportunity Employer and do not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Employee at Polymaker LLC receives competitive compensation package and benefits including 401(k) matching, medical, dental and vision insurance, paid time off.