Head of Growth

Our client is a founder-led, 25-year-old ecommerce company with a portfolio of consumer brands. Self-funded, profitable, no outside capital and no board to manage around. They've grown steadily through two decades of shifting platforms, algorithms, and economic cycles, and they're now investing seriously in the team and systems to scale further. They're looking for someone who can drive real performance through Meta and lead the marketing organization already in place. Meta is their primary growth lever, and their ceiling to scale is largely a function of how well someone can run it. Compensation $175,000 – $220,000 USD base , based on experience Quarterly performance bonus , averaging roughly $10K/quarter when targets are hit Full benefits : health, dental, vision, life insurance, 401K with company match (fully vested at year one) Relocation assistance available for the right person The Role We're hiring a Head of Marketing to lead the marketing, ecommerce, and creative organization: three brand-dedicated Marketing Managers, an ecommerce team, and a Creative team led by their Creative Director. Five direct reports, real budget authority, a direct line to the founder. Today they spend six figures a month on performance marketing. The mandate is to profitably scale that to seven figures a month. If you've made that climb before, that experience is exactly what's being hired. This isn't a seat where you build a 90-day audit deck and present it in a boardroom, and it isn't one where you manage the managers from two steps removed either. You'll set strategy at the whiteboard, and you'll be in the account fixing a campaign on a Friday if that's when it needs fixing. Why This Role Matters The product and brand foundation here is already strong, built over 25 years. What's being built now is the acquisition engine to match it. This role is the difference between six figures a month in spend and seven, between a strong product with modest reach and one that gets in front of everyone who needs it. What You'll Own Performance Marketing Own Meta as the primary growth channel : budget, bidding, creative testing, audience strategy, and scaling spend while holding target efficiency Live in the numbers , aMER, CAC, ROAS, spend pacing, know what's working and why before a dashboard has to tell you Push spend as far as performance allows , this is the single biggest lever on how fast the brands grow Strategy & Budget Set brand-level growth strategy and make the trunk-level calls on where to invest, in people, tools, and channels Own the marketing budget and forecast across all brands. Profitable spend gets funded, your job is knowing what's actually profitable Own the scorecard and represent marketing at the leadership table Lead, manage, and hold accountable the marketing, ecommerce, and creative teams (they run on EOS, so L10s are part of the rhythm) Coach and develop your team leads , this is a real part of the job, not a line on a slide Manage the agency and vendor ecosystem : hire them, hold them accountable, cut them when they're not delivering Execution Lead special projects : new channels, new tests, new brands Stay close enough to the numbers and the work that you spot problems before they show up in a report What You're Walking Into A large, mature dataset built over decades of orders and customer interactions, real context for almost any test you'd want to run A steady stream of authentic customer stories and testimonials to fuel creative A strong base of five-star reviews already built A profitable, debt-free company where funded spend doesn't get pulled mid-quarter A founder who stays genuinely involved as a resource, not a distant executive What You're Measured On Per brand: aMER, Contribution Margin after Ad Spend, and Team Health , a real tracked measurable, not a poster on a wall. Who You Are You've personally driven serious performance through Meta , not just overseen it, you know the platform cold and you've scaled spend while protecting efficiency You've scaled a DTC ecommerce brand from low eight figures to mid-to-upper eight figures , ideally in a hard goods, lower-LTV business, with Meta as a core part of how you got there You're fluent in Meta Ads Manager, Google Ads, Klaviyo, and Shopify , enough to ask the right questions and catch a problem early You're both strategic and process-driven , comfortable whiteboarding positioning in the morning and fixing a broken workflow in the afternoon You've already built real AI workflows into your own work, and you can show them, not just describe them You coach people , and your proudest wins are as much about who you've developed as what you've shipped You want a seat where your decisions actually move the numbers , and the ceiling rises as you do Who You're Not Your Meta experience is surface-level , you've briefed an agency to run it rather than run it yourself You need buy-in and consensus before you can move You produce strategy that never becomes a launched campaign or a fixed process You're a specialist who lives happily inside one tool all day , this seat runs the whole machine You need a RevOps team and a monthly offsite to function You show up with a 90-day plan to rebuild everything in your own image before understanding why it's built the way it is You're slow to act and slower to decide One Last Thing If you're reading this and thinking "I've done this climb before and I want to do it again," that's exactly who this is for. #J-18808-Ljbffr