Director, eCommerce

About Rugs USA:


Since launching in 1998, Rugs USA has established itself as a leading innovative online destination for an extensive variety of high-quality, on-trend area rugs at prices customers won't find anywhere else. Passionate about the impact that the perfect rug brings to a space, we foster close relationships with the designers, artisans, and factories who make our goods, giving us the ability to simplify our business model and deliver exceptional pricing and a vast assortment of styles. By guiding our customers through the rug buying process and offering a curated selection of complementary lighting and accessories, we've become our customers' ultimate secret weapon in bringing their vision of home to life - at any budget.


Position Overview:


Rugs USA is looking for an experienced and dynamic Director of eCommerce to lead the strategic management and optimization of our online business. The Director, eCommerce serves as the eCommerce business owner, responsible for product vision, eCommerce KPIs, ongoing site operations, and has responsibility for the design and successful implementation of digital experiences that transform how customers interact with the Rugs USA brand, products, and services. This role is essential in driving revenue growth, enhancing customer experiences, and optimizing site performance through data-driven strategies. The Director will manage the Shopify platform and focus on direct-to-consumer engagement, conversion rate improvement, and site merchandising. This is a strategic eCommerce leadership position that will report to the Chief Digital Officer.


Essential Job Functions:

• Direct-to-Consumer Strategy: Leverage extensive direct-to-consumer experience to drive eCommerce growth across multiple brands or categories. Implement strategies that enhance customer engagement, conversion, and retention.
• Conversion Rate & Revenue Optimization: Lead efforts to optimize conversion rates and revenue through A/B testing, data analysis, and user experience improvements. Develop and manage a site roadmap to prioritize enhancements, features, and improvements based on performance metrics and business goals.
• Site Merchandising: Oversee the merchandising of the website to ensure products are optimally displayed, easily discoverable, and promoted effectively throughout their lifecycle. Collaborate with cross-functional teams to align merchandising with promotional strategies and seasonal campaigns.
• Shopify Platform Management: Utilize Shopify to enhance site functionality, performance, and stability. Lead any future platform enhancements, ensuring seamless integration of third-party tools, while continuously refining the customer experience.
• Data-Driven Decision Making: Establish and implement processes for tracking site performance, analyzing key metrics (including conversion, revenue, and user behavior), and using insights to drive continuous improvements.
• Collaborative Leadership: Work closely with the marketing, development, and design teams to align eCommerce strategies with broader digital marketing efforts, driving growth through effective landing pages, promotions, and campaigns.
• Team Development & Training: Provide guidance, training, and support to team members to ensure continuous growth and adaptation to industry best practices, particularly in utilizing Shopify and driving eCommerce success.

• A Bachelor's degree in Business, Marketing, eCommerce, or related field; advanced degree preferred
• 7+ years of direct-to-consumer eCommerce experience, preferably across multiple brands and roles
• Strong expertise in conversion rate optimization (CRO), including A/B testing, user experience improvements, and site roadmap management
• Extensive experience in site merchandising, with a proven track record of driving product visibility and customer engagement
• Shopify experience is highly preferred
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics) to inform decision-making
• Proven ability to manage cross-functional teams and work in a collaborative environment
• Excellent project management, organizational, and communication skills

• Experience in home décor, furniture, or similar retail industries
• Knowledge of SEO, SEM, and other digital marketing strategies
• Familiarity with UX/UI principles and practices

• A fully remote culture that promotes a healthy work/life balance
• Benefits package offered to all eligible full-time employees (including medical, dental, vision, PTO, 401(k)
• Exposure to career advancement opportunities across all departments