Social Media Manager

Location 13380 US HWY 63 N,Cresco, IA, 52136,United States Job Category Office / Staff Employee Type Full-Time - Exempt Reports To: Design and Marketing Manager Location: Cresco – Davis Corners Job Summary We are seeking a highly creative and strategic Social Media Manager & Content Creator to manage and elevate our brand’s online presence. This role goes beyond traditional social media management — you will be responsible for concepting, capturing, and creating visually compelling content that showcases our trailer product lines and brings our brand to life. You will play a key role in transforming our manufacturing processes, products, and industry presence into engaging, modern, and visually elevated content that resonates with both dealers and end-users. The ideal candidate combines a passion for the manufacturing industry with strong creative instincts and data‑driven insights to increase brand awareness, lead generation, and customer loyalty. Essential Functions and Responsibilities Strategy Development: Develop and implement comprehensive social media strategies aligned with company business goals, with a focus on promoting various trailer product lines (e.g., utility, enclosed, heavy‑duty) in a visually engaging way. Creative Content Production: Concept, shoot, edit, and publish high‑quality, original content (photo, video, reels, short‑form content) on a consistent basis. This includes hands‑on content creation in shop environments, outdoor settings, and real‑world use cases. Visual Brand Elevation: Continuously improve the overall look and feel of our social platforms by creating a cohesive, polished, and premium visual identity that makes our trailers and manufacturing process stand out. Manufacturing Storytelling: Capture and showcase the craftsmanship, innovation, and behind‑the‑scenes aspects of our manufacturing process in a way that is both informative and visually compelling. Trend Adaptation: Stay on top of social media trends and adapt them in a way that aligns with our brand and industry, ensuring content feels relevant without losing authenticity. Event & Travel Content Capture: Travel periodically to trade shows, industry events, and brand activations to capture real‑time content and tell the story of our brand in action; travel to other company plant locations as needed to capture a high volume of photo and video content that supports multiple brands and ongoing content needs. Campaign Management: Plan and execute paid social media advertising campaigns (Meta Ads, LinkedIn Ads) to drive traffic, dealer inquiries, and direct sales, adhering to set budgets. Community Management: Monitor and respond to comments, messages, and inquiries in a timely, professional manner to foster engagement and provide customer support. Brand Representation: Act as a brand ambassador, ensuring consistent tone, voice, and visual identity across all platforms. Analytics & Reporting: Track KPIs (reach, engagement, clicks, lead conversions) using tools like Google Analytics and platform insights, providing monthly reports with actionable recommendations. Collaboration: Work closely with marketing and sales teams to support product launches, promotions, and event coverage, ensuring strong alignment across departments. Skills, Qualifications, and Experience Requirements Proven experience as a Social Media Manager, Content Creator, or similar role, preferably in manufacturing, automotive, or industrial sectors. Demonstrated ability to create original, engaging content (photo/video) — not just manage or schedule posts. Strong creative eye with experience in visual storytelling, branding, and content aesthetics . Ability to take technical or industrial subject matter and make it visually engaging and “cool” . Proficiency in content creation and editing tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.). #J-18808-Ljbffr