Commercial Marketing Specialist

Houston, Texas, United States
Milwaukee, Wisconsin, United States

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

The Commercial Marketing Specialist supports the development and execution of commercial marketing programs that drive sales growth, brand awareness, and demand generation for Sprecher+Schuh across North America. This role partners with sales, channel partners, product management, and corporate marketing to deliver highquality marketing tools, campaigns, and communications that enable sales effectiveness.

In this role, you will focus on execution and coordination of marketing programs, including sales enablement materials, digital campaigns, product launch support, and channel marketing activities. You will play a critical role in ensuring consistent messaging, delivery of marketing assets, and alignment between commercial priorities and field sales needs.

• Execute North America commercial marketing plans aligned with sales strategies and growth objectives, coordinating timelines and deliverables with key stakeholders.
• Leverage AI-based tools to accelerate the creation and optimization of marketing assets. These assets include web copy, videos, blogs, product descriptions, email content, and campaign messaging. While doing so, ensure accuracy and alignment with brand standards.
• Partner with Sales Managers, Channel Managers, distributors/representatives, and Product Management to deliver targeted programs for key verticals, OEMs, and strategic accounts, including coordination of content syndication with distribution.
• Execute digital marketing initiatives, including email, web/CMS updates, social media, and landing pages. Apply AI-powered search and SEO best practices to improve search performance, lead generation, and discoverability.
• Manage and grow the social media presence to increase brand awareness and engagement through content planning, post scheduling, community interaction, and performance reporting.
• Plan and support trade shows, industry events, conferences, and distributor meetings, including logistics, materials, and post-event follow-up.
• Maintain marketing content libraries, databases, and document repositories; ensure materials follow brand guidelines, quality standards, and compliance requirements.
• Support value propositions, messaging, and competitive positioning by collecting and sharing market feedback (customer needs, competitive insights, and emerging trends).
• Track and report on marketing activities (campaign performance, lead metrics, and engagement) and support the development of training materials, webinars, and distributor education content.

• Bachelor's degree in a relevant field.
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• The ability to travel up to 25% for trade shows, events, and team collaboration.

• Typically requires 3+ years of experience in commercial marketing, channel marketing, B2B marketing, or industrial marketing roles.
• Experience supporting a technical or industrial product line.
• Experience developing marketing content, sales enablement tools, and digital marketing assets.
• Prior experience working with channel partners, distributors, or manufacturer representatives.

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

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We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at View phone number on click.appcast.io.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.