Manager Global Brand Development & Marketing

Manager Global Brand Development & Marketing United States Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. The Manager Global Brand Development & Marketing helps develop marketing strategies, brand building efforts, and best‑in‑class consumer executions for our priority toy and game brands and products. The role partners with internal cross‑functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers to present our brands and products to consumers in unforgettable ways. Location: Boston, MA (new HQ). Interim work will be conducted in Pawtucket, RI or at a temporary Boston location. The position requires onsite presence Tuesday–Thursday. A day in the life of a Manager Global Brand Development & Marketing Responsible for translation of brand strategy into integrated go‑to‑market plans for assigned brands and priority products, inclusive of objectives, positioning, target audiences, and channel mix. Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross‑functional teams, and agencies. Lead day‑to‑day program execution with internal and external partners, keeping work aligned, on brief, and moving forward. Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate. Deliver region‑ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion. Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact. Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on‑time delivery. Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions. Work closely with Brand Creatives to ensure visual and tonal consistency across platforms, activations, and content. Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers. Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders. What you’ll bring Education: Bachelor’s degree in marketing or related field. MBA a plus. 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience. Toy, game or licensing experience a plus – though not a requirement. Data‑driven mindset: review insights, pull out key learnings, and act on them. Team player: thrive when sharing and building on good ideas. Storyteller: organize and share sophisticated information in a compelling way using story to persuade an audience. Channel knowledge: knowledge of key marketing channels, including digital marketing and media, e‑commerce, social, YouTube, PR, and retail. Organization and detail orientation: manage multiple projects at a time with precision. Relationship builder: strong leadership and networking abilities; daily communication with partners is key to success. Business management: proficiency in project management, Microsoft Office, and budget management. Pay Range

$99,200 - $162,700 USD

Benefits Time Off to Recharge Financial Well‑being Life & Family Support Volunteer and Community Initiatives Learning & Development Equal Employment Opportunity As set forth in Hasbro’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr Hasbro, Inc.