Director, Brand Marketing Jamba

Director, Brand Marketing

The Director, Brand Marketing leads the execution of the integrated brand marketing strategy to achieve the sales and profit goals in a manner that continually enhances the brand and its market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of media, social, national promotions, campaigns & events, communications and LSM initiatives to optimize the franchisee and customer experience and to drive profitability. This position has accountability for the marketing strategic plan, brand positioning & creative, budget, media & promotion performance optimization, by providing the leadership, direction and support needed to achieve the teams' objectives.

Education Bachelor's degree in marketing, public relations, communications, business, advertising, or other related field of study preferred. Master's degree preferred. Work experience 8+ years of experience in marketing, business administration, sales, or related field preferred. 8+ years of experience developing and executing marketing plans and programs preferred. 5+ years of leadership experience preferred. Retail, restaurant, food, or beverage experience preferred. Experience leveraging media, promotions, and public relations to drive results preferred.

Skills and abilities Working knowledge of developing and executing marketing plans across multiple platforms. Ability to analytically/statistically evaluate traditional and interactive media, marketing effectiveness, overall sales, and competitive trends. Ability to create program goals, messaging, communication, and overall event plans. Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well done. Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholders. Ability to present to key stakeholders in a relevant and compelling manner. Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support.