Marketing Lead

Position Overview At PNC, our people are our greatest differentiator. We’re committed to delivering exceptional customer experiences while fostering an inclusive workplace where employees can grow and contribute. The Marketing organization at PNC is helping shape the future growth of one of the nation's leading financial institutions. As a strategic growth engine for the business, we combine data, technology, insights, and creativity to drive customer growth and deliver measurable business impact. We’re building a team of curious problem solvers, collaborative partners, and accountable leaders who are passionate about creating what’s next for marketing and customer growth. As a Marketing Lead, you will play a key role in shaping and executing strategies that drive customer engagement, strengthen our brand, and deliver measurable business results. Responsibilities Lead the development and execution of integrated, customer-focused marketing strategies Translate business goals and insights into targeted campaigns and go-to-market plans Partner across Product, Analytics, Creative, and Business teams to deliver multi-channel initiatives Use performance data to optimize campaigns and drive continuous improvement Define and prioritize strategic roadmaps aligned to business impact Influence stakeholders and drive alignment through clear, data-driven communication Job Description: support the development and lead the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulate plans that acquire, grow, and retain customers to support product life cycle and line-of-business goals and objectives. Prioritize business and marketing objectives, develop value propositions and target segments using competitive intelligence and insights to drive growth strategies. Contribute to thought leadership and build consensus among partners. Adapt to and optimize for a changing business environment. Translate desired business outcomes into marketing strategy and execute marketing programs/initiatives, which may include advertising, sales content, and internal communications. Coordinate and influence complex, multi-functional program teams. Ensure data collected is synthesized and leveraged effectively to provide appropriate business intelligence. Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Implement and oversee activities, including coordination with legal, compliance, finance, risk, and other key partners. Lead partnership with agencies, third parties, and internal business partners to coordinate development and execution of programs/initiatives. Act as a point of contact with product and digital teams to coordinate strategy and development. Make decisions to ensure the business programs/initiatives and customer expectations are being met. PNC employees are expected to be customer focused and knowledgeable of the values and practices that align customer needs and satisfaction with primary business decisions; effective risk management; and to assess and manage all risks associated with business objectives and activities to ensure adherence to the Enterprise Risk Management Framework. What Sets This Role Apart Ownership across both strategy and execution Exposure to enterprise-level initiatives in a matrixed environment Opportunity to shape PNC’s market presence through innovative marketing Qualifications Strategic mindset with ability to connect marketing to business outcomes Experience delivering multi-channel marketing campaigns Strong analytical skills with a data-driven approach Proven ability to collaborate and influence across teams Preferred Skills Advertising Competitive Advantages Content Marketing Customer Solutions Digital Marketing Marketing Programs Marketing Strategies Negotiation Results-Oriented Competencies Business Acumen Business Data Analysis Collaboration Decision Making and Critical Thinking Effective Communications Effectiveness Measurement Marketing Function Marketing Systems Matrix Management Pay Transparency Base Salary: $91,000.00 - $202,800.00 (may vary based on geographic location and experience). This role is incentive eligible with payment based on company, business, and/or individual performance. Benefits Medical and prescription drug coverage with a Health Savings Account feature Dental and vision options Employee and spouse/child life insurance Short-term and long-term disability protection 401(k) with PNC match, pension and stock purchase plans Dependent care reimbursement account Backup child/elder care Adoption, surrogacy, and doula reimbursement Educational assistance, including select programs fully paid Robust wellness program with financial incentives Maternity and/or parental leave Up to 11 paid holidays per year Up to 9 occasional absence days per year, unless otherwise required by law 15 to 25 vacation days per year, depending on career level and years of service Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at View email address on click.appcast.io. Please include "accommodation request" in the subject line and include your name, the job ID, and your preferred method of contact in the body. Emails not related to accommodation requests will not receive responses. You may also call View phone number on click.appcast.io and say "Workday" for accommodation assistance. All information will be kept confidential and used only to the extent required to provide needed reasonable accommodations. Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history. California Residents Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices. #J-18808-Ljbffr