Regional Marketing Lead, North America

Role: Regional Marketing Lead, North America Department: Marketing Reports To: Head of Global Marketing Location: Wilmington, Delaware or Grand Haven, Michigan, USA (Hybrid)

NO RELOCATION ASSISTANCE

NO EMPLOYMENT SPONSORSHIP

Role Overview The Regional Marketing Lead is responsible for developing and executing marketing strategies within the assigned region to raise brand awareness, create demand, generate leads and increase revenue. This is a highly involved role, suited to a resourceful and self-motivated marketer who thrives in an individual contributor capacity. The role operates without direct reports and requires effective collaboration across global and cross-functional teams. Key Responsibilities Strategic Planning & Execution Develop and implement regional marketing plans aligned with global strategy and business objectives. Adapt global campaigns to local market needs, ensuring relevance and effectiveness. Identify regional growth opportunities through market analysis and customer insights. Collaborate with global teams to localize content for regional audiences. Campaign Management Plan, execute, and optimize integrated marketing campaigns (digital, events, content, partnerships). Manage the full campaign lifecycle from concept through execution to performance analysis. Create and adapt marketing assets including emails, landing pages, presentations, and Ensure consistent messaging and brand positioning across all channels. Plan and execute regional events, trade shows, and webinars. Represent the company at industry events and networking opportunities. Demand Generation & Pipeline Growth Partner closely with sales teams to support lead generation and pipeline development. Design and execute targeted programs to create qualified leads and conversions. Monitor and report on campaign performance, ROI, and key marketing metrics. Stakeholder Collaboration Act as the key marketing point of contact for regional sales and business teams. Work closely with the Global Head of Marketing to align priorities and performance. Coordinate with central marketing functions (brand, digital, product marketing). Budget Management Manage the regional marketing budget effectively, ensuring optimal allocation of resources. Track spend and report on ROI across initiatives. Key Requirements Experience & Skills A minimum of a Bachelor’s degree in Business, Marketing, etc or equivalent education degree outside the USA. Minimum 4+ years of experience in a marketing role, within a regional or field marketing capacity in pharma or science-related industries. Demonstrated ability to plan and execute marketing programs end-to-end with full ownership. Comprehensive knowledge of digital marketing, demand generation, and campaign analytics. Strong content development, copywriting, editing, and proofreading skills. Experience in creating high-impact presentations and executive communications. Familiarity with social media management platforms such as Hootsuite or similar tools. Working knowledge of AI-enabled productivity and content creation tools (e.g., Microsoft Copilot, Adobe AI tools, or equivalent). Experience working in a global organization with distributed teams. Travel in the region up to 30% of the time is anticipated. Personal Attributes Comfortable taking initiative and contributing directly to execution with practical involvement in delivery. Highly organized with strong project management skills. Proficient at conveying ideas and coordinating with stakeholders across teams. Methodical and data-driven in decision-making. Ability to balance strategic thinking with tactical execution. #J-18808-Ljbffr SPI Pharma, Inc.