Creative Director

Location Fort Myers, Florida, on site Position Objective This position is charged with guiding a creative team to cultivate an elevated, cohesive aesthetic across omni-channel initiatives, sharpening WHBM's brand DNA and linking brand, product, and audience to deliver a compelling brand and product narrative across channels. Responsibilities Directs the end-to-end creative workflow from concept through delivery across multiple channels. Collaborates with senior leaders to drive concepting, shoot execution, and asset management, ensuring alignment with brand standards. Works with creative leaders and senior art directors to plan shoots, covering pre- and post-production, including casting, photographers, locations, and talent in partnership with producers. Owns post-shoot brand asset strategy, establishing a clear, on-brand vision to guide the development of omni-channel assets with a unified point of view. Develops and presents post-shoot brand assets, ensuring content by channel meets brand objectives while preserving brand integrity. Translates marketing objectives into clear, actionable creative strategies. Manages the creative workflow for all channels with a hands-on leadership approach. Ensures copy and art align to convey the brand story with an elevated, cohesive, and consistent design aesthetic. Maintains awareness of current trends, fashion shifts, pop culture, social media, and the competitive landscape. Utilizes customer data to inform creative and marketing decisions, partnering with brand marketing to center the customer perspective. Partner with cross-functional teams on casting, photography, locations, and talent. Collaborates with project managers to establish and maintain product life cycles, deliverables, and deadlines, advocating realistic timelines for quality results. Upholds brand individuality and standards across all marketing channels. Values the unique talents of the team, communicates expectations, provides guidance, delivers feedback, and empowers team members to excel. This role may span multiple brands, with duties that may vary by brand. Requirements BA/BS degree required, preferably in Fine Arts, Graphic Arts, or a related field. 8+ years of Art Direction or Creative Direction experience, with fashion and style expertise. Experience in vertical retail omni-channel environments is advantageous; deep understanding of fashion, graphic design, copy, and web best practices. Proven experience directing still and video shoots, both in studio and on location. Strong eye for retail and fashion color management. Proficiency on MAC platforms with the Adobe Creative Suite. Excellent communication and organizational skills. Ability to manage multiple tasks and priorities effectively. Experience leading a creative team and driving collaborative success. Demonstrated ability to solve complex problems quickly and effectively. Technologies MAC Adobe Suites #J-18808-Ljbffr