Senior Social Media Strategist

Senior Social Media Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

As the Senior Social Media Strategist (B2B), you will be the lead architect of our social and engagement strategy, connecting complex technology products and services to business customers across Southeast Asia. You will lead a high-stakes, always-on social programme designed to establish our client's platforms as the preferred media choice for businesses in the region. It's imperative to be a self-starter with a can-do attitude who can navigate a dynamic, fast-paced environment.

This role requires a unique blend of strategic foresight and creative execution. You will act as the primary connector between internal product marketing managers and a sophisticated multi-agency roster, ensuring every social touchpoint—from influencer activations to paid boosters—is data-driven and high-performing. Your ability to translate complicated business goals into engaging brand narratives is key to what we're looking for.

Role:

• Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
• Lead end-to-end campaign management, from strategic planning and briefing through execution, optimisation and performance reporting, ensuring campaigns are delivered on time and aligned with business objectives and product KPIs.
• Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
• Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
• Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
• Develop and oversee paid media plans across relevant social platforms, including channel selection, audience targeting, media budget allocation and campaign flighting to support regional marketing objectives.
• Manage and coordinate media buying activities with agency partners, ensuring effective budget utilisation, campaign setup, ongoing optimisation and delivery against agreed performance KPIs.
• Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
• Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
• Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
• Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
• Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations, including paid media performance and investment effectiveness.

You:

• BA/BS degree or equivalent experience
• 7+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
• Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
• Strong experience in end-to-end campaign management, including campaign planning, execution, budget management, optimisation and performance measurement.
• Solid experience in paid media planning and buying, with an understanding of media strategy, channel mix, audience targeting, budget allocation and campaign optimisation across social platforms.
• Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
• Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
• Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
• Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
• Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.

• Exceptional verbal and written English communication and presentation skills.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.