Event Technology & Innovation Director

Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).What you'll doAt Docusign, our events portfolio plays a critical role in customer engagement, pipeline generation, executive relationships, and brand experience. We are seeking a strategic leader to transform and scale our event technology ecosystem while helping define the future of AI-powered event experiences. This individual will operate at the intersection of events, marketing technology, data, AI, and customer experience. They will partner closely across Marketing, Creative, and external technology vendors to create scalable, intelligent, and measurable event experiences.This position is an individual contributor role reporting to the Vice President, Experiential Events.ResponsibilityDefine and execute the vision for Docusign's event technology ecosystemDevelop a multi-year roadmap that aligns event experiences with company growth objectivesEvaluate, select, and optimize platforms supporting registration, attendee engagement, meetings, content delivery, badging, lead capture, mobile app, and event analyticsServe as the executive owner for key event technology vendors and relationshipsIdentify opportunities to leverage AI to improve attendee experiences, personalization, content and creative design recommendations, networking, meeting matching, and post-event engagementPartner with Marketing Operations and Analytics teams to introduce AI-driven insights and automation into event workflowsExplore emerging technologies that enhance customer engagement and operational efficiencyEstablish best practices and governance around the use of AI within event programsPartner with Event Marketing teams to define event measurement standardsImprove visibility into event influence, engagement, pipeline creation, and customer outcomesCreate executive dashboards and reporting frameworks that connect event investments to business resultsDrive integration and data integrity between event platforms and systems including Salesforce, marketing automation, CDPs, and reporting environmentsCreate scalable processes that support a growing global event portfolioReduce manual effort through automation and workflow optimizationEstablish technology governance, documentation, and operational standardsEnsure compliance with privacy, security, and data governance requirementsLead and mentor a team of contractors responsible for event systems, registration operations, attendee technology, and platform administrationBuild a culture of innovation, accountability, and continuous improvementManage budgets, vendor relationships, and technology investmentsJob DesignationHybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.What you bringBasic12+ years of experience in event technology, marketing technology, digital experience, marketing operations, or related disciplinesExperience leading technology strategy for large-scale B2B event portfoliosExperience with event technology platforms and ecosystem architectureExperience integrating event platforms with Salesforce, Iterable, marketing automation, CRM, and analytics systemsExperience influencing cross-functional leaders and driving organizational changeExperience managing external vendors and technology investmentsPreferredExperience leveraging AI technologies to improve customer engagement, personalization, operational efficiency, or event experiencesExperience with platforms such as Swoogo, Cvent, RainFocus, Jifflenow, Salesforce, Marketo, HubSpot, Zoom Events, ON24, or similar technologiesExperience with mobile app platforms such as Amego, Eventbase, EventMobi, or similar technologiesExperience building data strategies and measurement frameworks for executive audiencesExperience supporting global event portfolios across multiple regionsExperience leading teams through digital transformation initiativesStrong executive communication and stakeholder management skillsWage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.Based on applicable legislation, the below details pay ranges in the following locations:California: $164,700.00 - $266,000.00 base salaryIllinois, Colorado, Massachusetts and Minnesota: $158,300.00 - $223,625.00 base salaryWashington, Maryland, New Jersey and New York (including NYC metro area): $158,300.00 - $232,575.00 base salaryThis role is also eligible for the following:Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.Stock: This role is eligible to receive Restricted Stock Units (RSUs).Global benefits provide options for the following:Paid Time Off: earned time off, as well as paid company holidays based on regionPaid Parental Leave: take up to six months off with your child after birth, adoption or foster care placementFull Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employmentRetirement Plans: select retirement and pension programs with potential for employer contributionsLearning and Development: options for coaching, online courses and education reimbursementsCompassionate Care Leave: paid time off following the loss of a loved one and other life-changing eventsWork Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.Life at DocuSignWorking hereDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at View email address on click.appcast.io you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at View email address on click.appcast.io for assistance.Applicant and Candidate Privacy NoticeStates Not Eligible for EmploymentThis position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.EEO StatementIt's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.EEO Know Your Rights posterJob SummaryLocation: US-CA-San Francisco | US-IL-Chicago | US-WA-SeattleCategory: Marketing & CommunicationsPosition Type: Regular