Vice President, Strategy

VP, StrategyCritical Mass is looking for an exceptional VP, Strategy to lead strategic initiatives across a dynamic portfolio of premium brands and accounts spanning performance marketing, brand building, and customer experience domains. In this role, you'll operate at a high level across both brand and performance disciplines driving strategic excellence. This is an opportunity to work with some of the world's most recognizable brands, engage with clients, think strategically across channels, and build strong collaborative relationships. Please note- this role is open to New York only and remote work is not an option.You Will:Develop and articulate compelling strategic recommendations grounded in data and insights, ensuring these recommendations and address client business objectives across paid media, brand positioning, and customer engagementPartner with senior clients, serving as a trusted strategic advisor and able to confidently engage in robust discussions and defend strategic rationaleCollaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across all disciplinesYou Have:Proven strategic experience at a VP or Group Director level in advertising or marketing agency setting, or related fieldProven success managing complex, high-stakes client relationships with senior stakeholdersStrong experience with performance media platforms, DSPs, and data-driven marketing strategyDeep capability in both performance marketing strategy and brand strategy; ability to balance short-term performance needs with long-term brand equityStrong ability to articulate strategy clearly, defend recommendations with compelling rationale, and guide clients toward optimal solutionsExperience working effectively with media, creative, and account teams in an IAT environment and the ability to align disciplines around shared strategic objectivesComfort operating across different client types, business models, and strategic challengesAbility to synthesize complex information and develop clear, actionable strategic recommendationsComfort moving between big-picture strategy and tactical executionProblem-solving mindset and intellectual rigorNice to Have: Experience with premium/luxury brands and/or performance-critical accounts Background with large multinational brands Media planning or buying experienceNew York: $210,000-$240,000