Construction Product Manager

Job Description

Job Description

Purpose of the Position

The Product Manager is responsible for driving both product development and product marketing, with a strong emphasis on market engagement and customer insight.

This is a highly field-oriented role , requiring regular interaction with end users, distributors, and construction sites to gather insights, validate product performance, and identify new opportunities.

This role owns the end-to-end product lifecycle, from idea generation through launch and market adoption, working cross-functionally with R&D, Sales, and Marketing to deliver impactful, market-driven solutions.

**construction adhesives/foam insulation industry highly preferred

Essential Duties and Responsibilities

• Actively engage with end users and contractors in the field to gather insights, validate product concepts, and identify unmet market needs
• Translate local market feedback into actionable inputs for the global R&D pipeline and validate global product initiatives for local market fit
• Own and drive the New Product Development (NPD) pipeline , developing products based on market needs, opportunities, and strategic direction from leadership; partner closely with R&D to bring new products to market and improve market share
• Conduct hands-on product testing in real-world environments , including construction sites, to ensure product performance, usability, and alignment with customer expectations
• Serve as the voice of the customer internally , influencing product development, innovation, and go-to-market strategies
• Perform project management duties including coordinating and communicating project timelines and status to maintain project schedules; set deadlines, monitor, and summarize progress; prepare status reports; and ensure adherence to internal product launch processes across cross-functional teams
• Train end users, distributors, and internal personnel on proper application techniques through in-person and virtual demonstrations
• Manage quality assurance processes by receiving, documenting, and submitting product claims to headquarters
• Maintain and improve technical documentation (TDS, SDS) and partner with the Headquarters Compliance Team to ensure adherence to local chemical regulations
• Utilize the Selena PIM system to manage and maintain accurate product information
• Support trade marketing efforts, including trade shows, product demonstrations, and marketing communications
• Communicate with co-workers, management, staff, customers, and external partners in a professional and courteous manner at all times
• Comply with all local regulations, company policies, work procedures, and safety standards
• Perform other duties as assigned

Each employee is expected to contribute to a positive image of the Company by always engaging in professional conduct when representing Selena USA, Inc. This contribution involves proactively supporting team building initiatives, sharing best practices and innovative ideas for improvement, and communicating with others in a courteous and professional manner. Employees are expected to dress in a professional manner and respond promptly to calls, emails and other related correspondence.

Knowledge, Skills and Competencies Required

• Customer Focus / Market Orientation
• Strategic Thinking
• Problem Solving & Conceptual Thinking
• Ability to Manage Multiple Priorities
• Flexibility & Adaptability
• Tenacity & Drive
• Relationship Building
• Organization & Time Management
• High Standards / Work Ethic
• Comfortable working in a highly hands-on, field-based environment
• Demonstrated ability to engage directly with end users in industrial or construction settings
• Strong ability to translate customer insights into product and business decisions

Computer Equipment and Software Requirements

The position requires the ability to work with a personal computer in a Windows environment in a proficient manner.

Education and Experience Required

• 5+ years’ experience in Product Management
• Bachelor’s degree
• Demonstrated success defining and launching products
• Excellent written and verbal communication skills
• Excellent teamwork skills
• Experience in the construction adhesives/foam insulation industry a plus

Licensing or other Special Requirements

Valid state driver’s license.

Physical Demands/Work Environment Conditions

• Willing to travel up to 25%
• Willing to build product demonstrations out of typical construction materials
• Willing to test products on construction sites and at the local Selena USA Training Center
• Demonstrates high energy and drive to succeed

This position description in no way states or implies that these are the only duties to be performed by the employee(s) in this position.

This position description has excluded the marginal functions of the position that are incidental to the performance of essential job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the employee will possess the skills, aptitudes, competencies, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, and abilities.

Selena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry.

Company Description

Selena USA, Inc. is part of Selena Group a global leader in construction chemicals operating in 30+ countries. Our mission is to deliver innovative solutions that improve efficiency, sustainability, and performance across the building industry.