Email Marketing Manager - TurboTax Retention Campaigns:24-03080

Job Summary Rubrik is on a mission to secure the world’s data. As a leader in Zero Trust Data Security™, Rubrik helps organizations across industries achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Our platform delivers data security posture, data threat analytics, data observability, and data recovery — enabling teams to protect data wherever it lives: on‑premises, in the cloud, or at the edge. The Email Marketing Manager will be a critical contributor within Rubrik’s Digital Marketing team, owning end‑to‑end execution of email marketing programs that drive pipeline and revenue. Sitting at the intersection of demand generation and digital media, this role is responsible for email nurture strategy, batch/blast campaigns, paid email placements, paid digital advertising support, and paid newsletter sponsorships. The ideal candidate is a data‑driven marketer who thrives in a fast‑paced, collaborative environment and brings a strong command of marketing automation, analytics, and cross‑functional execution. What You’ll Do Email Nurture Programs Design, build, and optimize multi‑touch email nurture sequences that guide prospects through the buyer journey. Partner with content, demand gen, and sales development to develop audience segmentation and personalization strategies. Monitor engagement metrics and apply A/B testing to continuously improve open rates, click‑through rates, and conversion. Email Blasts & Campaign Execution Manage end‑to‑end production and deployment of batch email campaigns, including list segmentation, QA, scheduling, and reporting. Coordinate with field marketing, content, and product teams to align email sends with campaign calendars and product launches. Ensure all campaigns adhere to CAN‑SPAM, GDPR, and other applicable email compliance standards. Paid Email & Paid Newsletters Own Rubrik’s paid email placements with third‑party publishers and media vendors, including negotiating placements, briefing creative, and measuring ROI. Manage paid newsletter sponsorships across industry publications targeting security, IT, and cloud audiences. Track spend, pacing, and performance across paid email programs and report results to stakeholders. Paid Ads Support Collaborate with the paid media team to align email and paid ad messaging, landing pages, and audience targeting. Support retargeting and account‑based programs that span email and paid channels. Analytics & Reporting Build and maintain dashboards to track email program performance, including pipeline influence, engagement, and list health. Present regular performance reviews to Digital Marketing leadership with data‑backed insights and optimization recommendations. Experience You’ll Need 7+ years of B2B email marketing experience, preferably in a technology or SaaS company. Hands‑on expertise managing email campaigns in Marketo, including smart campaigns, program templates, and engagement programs. Proficiency with Salesforce CRM for lead management, campaign attribution, and pipeline reporting. Experience building and interpreting dashboards and data visualizations in Tableau. Comfortable working across G Suite (Google Docs, Sheets, Slides, Drive) for day‑to‑day collaboration and documentation. Strong understanding of audience segmentation, lead lifecycle stages, and email deliverability best practices. Demonstrated ability to manage multiple campaigns simultaneously, meeting deadlines in a high‑velocity environment. Excellent written communication skills with a high attention to detail for copy, layout, and QA. Experience managing vendor relationships for paid email and newsletter programs. Tools – Marketo, Salesforce, Tableau, G Suite. Preferred Qualifications Familiarity with AI‑assisted marketing workflows using Anthropic’s Claude or similar LLM tools for content ideation, personalization at scale, and campaign analysis. Experience with Jira or similar project management tools for tracking campaign deliverables and cross‑functional work. Knowledge of Knak or comparable email design platforms for template creation and brand‑compliant email builds. Hands‑on experience with TransPerfect or other localization/translation management platforms for global campaign execution. Working knowledge of ZoomInfo for contact data enrichment, audience building, and intent‑based targeting. Background in account‑based marketing (ABM) with exposure to ABM platforms and tiered account strategies. Experience with paid media platforms (LinkedIn, Google, 6sense, or similar) as a complement to email programs. Nice‑to‑Have Tools – Anthropic (Claude), Jira, Knak, TransPerfect, ZoomInfo. What Success Looks Like Email nurture programs with measurable improvements in MQL‑to‑opportunity conversion rates within the first two quarters. A reliable, scalable email operations process with clear QA standards and documentation. A paid email and newsletter portfolio that delivers qualified pipeline at efficient CPL targets. Strong cross‑functional relationships with content, demand gen, sales development, and field marketing teams. Regular, trusted reporting that helps leadership understand email’s contribution to overall pipeline. Salary US (SF Bay Area, DC Metro, NYC, Seattle) – $144,400 — $216,600 USD US2 (all other US offices/remote) – $130,000 — $195,000 USD Join Us in Securing and Accelerating the World’s AI Transformation Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real‑time guardrails, fine‑tuning for accuracy and undoing agentic mistakes. Inclusion @ Rubrik Our Company: We are committed to building a merit‑based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here. Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries. Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities. Equal Opportunity Employer / EEO Statement Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

EEO IS THE LAW