Copywriter

Copywriter

Born of a simple gesture in 1976, L'Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth. With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature. Our culture is built through everyday moments, how we behave, make decisions and show up for each other. With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

As the Copywriter, you will define and lead L'Occitane product and marketing copy across platforms in the US and CANADA. The main responsibilities include but are not limited to writing product copy and writing copy for creative materials (email, direct mail, social media, POS, packaging) to create a highly engaged North American customer. This highly creative and detail-oriented position requires strong operational and communication skills to work closely with many different teams internally.

Job Responsibilities

• Brand Voice & Copy Creation:
• Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines
• Write copy that brings products and L'Occitane brand to life for all channels, including social media, e-mail, website, in-store, editorial, training, and other on- and offline formats
• Collaborate with product, campaign, social, digital and CRM teams across platforms for tight brand positioning and consistent voice
• Strategize with omni-channel marketing, digital marketing, CRM, visual and retail teams to ensure copy meets needs of and is adaptable to all customer touchpoints
• Collaborate with global marketing at pre-launch stage to influence packaging copy
• Plan and execute a calendar of local copy development to deliver product copy, long and short taglines and communication strategy for all new launches.
• Regulatory Review:
• Collaborate with local regulatory team to ensure copy is within local legal parameters
• Liaise with Product Launch team and Regulatory to anticipate regulatory concerns and request information from the lab as needed to ensure compelling copy can be approved
• Competitive Insights:
• Research and share with content stakeholders latest beauty industry copy innovation, cultural trends and linguistic styles
• All other duties or projects as assigned

Key Performance Indicators (KPIs)

• Customer engagement with content (emails, direct mail, POS, social media, etc.)
• Cohesive copy messaging across all channels

Requirements

Education

• Bachelor's degree required

Experience & Skills

• 5+ years of experience in product copywriting role, beauty or retail industry preferred
• Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
• Passion for retail and customer experience
• Deep understanding of written storytelling strategy
• Understanding of how to translate company business goals into copy marketing priorities
• Strong organizational skills and track record of entrepreneurial projects and improvements in previous positions
• Strong project management, attention to detail, and a no-task-too-small mentality
• Ability to work well within a team and cross-functionally with exceptional written and verbal communication skills
• Ability to manage several projects simultaneously, with limited supervision and under tight timeframes
• Intimate knowledge of industry writing trends
• Must be proficient in MS Word, MS Excel and PowerPoint

What We Offer

• Comprehensive benefits package
• Annual discretionary corporate incentive bonus
• Competitive paid parental leave
• Generous employee discount to use on all your favorite L'Occitane en Provence product

The compensation for this role ranges from $75,000 - $85,000. Exact compensation will vary based on factors including but not limited to, experience, skills and geographic location. In addition to annual salary, this position is eligible for participation in a highly competitive bonus program. L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package. L'Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviors — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability. We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity. Employment may be subject to verification of references and background check investigation. If you believe your profile is a good match for this position, we invite you to apply even if you don't fulfil every single listed qualification.