Manager -Targeted Marketing

Manager - Targeted Marketing

The Manager - Targeted Marketing is responsible for deepening relationships with customers by planning, developing, and executing email marketing strategies leading to increased customer response. High-level responsibilities include leading the email team and external vendors, implementing industry leading targeting techniques that expand customer engagement, guiding creative efforts, and leading continued growth of the email program.

Major Activities

• Plan approaches for targeted marketing activities which address all stages of the customer lifecycle and are aligned with company strategic, financial, and brand goals. Continuously stay current on evolving CRM and email best practices to drive Michaels to industry leading best practices.
• Manage and lead team to execute email campaigns including managing the creative development process, guiding selection criteria, managing email testing and having final responsibility for ensuring produced emails meets specified objectives. Coordinate with key internal and external partners to ensure success, including Category Marketing, eCommerce, Store Operations, Merchandising, and numerous vendors.
• Manage analytic processes in partnership with CRM and Consumer Insights team including customer segmentation, test planning, results analysis, and application of actionable improvements based on findings. Ensuring email program meets established KPIs.
• Lead and develop direct reports including setting goals, assigning projects, and measuring job performance

Minimum Knowledge/Skills/Abilities

Minimum Education

• Bachelor's degree or equivalent experience
• Marketing

Minimum Type of experience the job requires

• 5 or more years of CRM or email experience
• 3 years of project management experience
• Experience running and optimizing large scale email or marketing programs and developing strategies to increase sales and engagement
• Hands-on experience in developing programs to improve customer retention
• Experience leading a team and managing external partners to meet desired objectives

Other

• Superior project management skills with attention to detail and accuracy
• Strong organization, time management and prioritization skills with ability to work on multiple projects simultaneously
• Understand internal connections & impacts, can take a proactive approach, and make appropriate recommendations, leading to decreased errors
• Self-motivated team member, able to thrive in a fast-paced, result and deadline-driven environment
• Outstanding analytical skills
• Excellent team player with the ability to work cross-functionally
• Excellent leadership skills and desire to develop and inspire team members
• Certifications with Salesforce Marketing Cloud or Movable Ink a plus
• Experience with Salesforce Marketing Cloud, Movable Ink