Manager Customer Martech Enablement 2372

Overview The Manager, Customer & Martech Enablement plays a key role in advancing customer engagement capabilities and enabling scalable, customer-centric experiences across CRM and marketing technology initiatives. This role partners cross-functionally across Marketing, Product, Engineering, and Analytics to optimize customer platforms, improve operational processes, and support enterprise marketing strategies through data-driven solutions. The ideal candidate brings strong technical fluency, strategic thinking, and the ability to translate business needs into scalable Martech capabilities. Responsibilities Serve as the business owner and subject matter expert for customer and marketing technology platforms, including customer data and audience management systems Partner cross-functionally with Marketing, Product, Engineering, and Analytics teams to support customer engagement initiatives and platform enhancements Help define and prioritize Martech roadmap initiatives, use cases, requirements, and capability improvements Gather stakeholder feedback and align teams around priorities, KPIs, and business objectives Translate customer experience goals and business requirements into functional specifications for technical teams Provide subject matter expertise on marketing technology capabilities, integrations, and platform enhancements Develop reporting and analysis that delivers actionable insights to support program performance and optimization Support personalization, segmentation, audience targeting, and customer data strategy initiatives Consult on campaign execution strategy, including targeting, customer journeys, and personalization approaches Identify opportunities to leverage automation and AI-driven capabilities to improve operational efficiency and customer engagement Manage day-to-day Martech operations, integrations, testing, issue resolution, and platform best practices Support additional cross-functional initiatives as needed Qualifications Required Bachelor’s degree in Marketing, Product Management, Data Analytics, or related field 5+ years of experience in CRM, loyalty, marketing technology, owned media, or customer engagement within a DTC or retail environment Strong understanding of omnichannel retail and customer lifecycle management Experience working cross-functionally across Marketing, Product, Technology, and Analytics teams Strong project management, prioritization, and problem-solving skills Ability to quickly learn new technologies and drive stakeholder adoption and change management Strong communication and relationship-building skills within matrixed organizations Proficiency in Microsoft Office tools Preferred Experience supporting customer data platforms (CDP), audience management, or personalization tools Familiarity with AI-enabled marketing workflows, automation, or customer journey orchestration platforms Experience supporting enterprise CRM or Martech transformation initiatives Compensation $85,000-$100,000 per year #J-18808-Ljbffr Pivotal Talent Search