Product Marketing Lead, Consumer Subscriptions
Triwill Group
- Product Marketing Lead, Consumer SubscriptionsRemoteSan FranciscoAll jobsRemote jobsRemote MarketingMarketing Jobs## SkillsProduct MarketingConsumer SubscriptionsPricing StrategyMarket AnalysisBehavioral InsightsGo-to-Market StrategyCustomer EducationPromotionsStakeholder CommunicationCollaborationProblem-SolvingData Analysis## DescriptionAbout the TeamThe Consumer Product Marketing team helps people understand how ChatGPT can fit into their lives. We connect customer insight with product strategy and development, working across disciplines to bring meaningful products to people around the world.Our consumer subscriptions work focuses on showing people what they get with a paid ChatGPT plan and helping them decide when upgrading makes sense.About the RoleAs the Product Marketing Lead, Consumer Subscriptions, you will lead the product marketing strategy for ChatGPT's consumer subscription portfolio, including Go, Plus, and Pro. You will shape how customers discover and adopt paid plans while bringing a clear customer perspective to product and business decisions about how those plans are designed and tiered.You will partner closely with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases, and bring evidence-backed recommendations to pricing and packaging discussions. You will be accountable for driving paid-plan adoption and will lead work across product launches, plan education, premium positioning, and the customer story on pricing and plan pages across ChatGPT.com and OpenAI.com role calls for an individual contributor who can turn customer, market, competitive, and behavioral insights into clear subscription strategies and customer stories. You will guide senior stakeholders through tradeoffs, align partners without formal authority, adapt positioning for global markets, build scalable frameworks, and mentor peers.Success in this role means helping more free users recognize the value of ChatGPT's paid plans and turning that understanding into measurable growth in free-to-paid conversion.This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.In this role, you will:- Lead consumer subscription product marketing across ChatGPT's paid plans, including Go, Plus, and Pro.- Partner with Product, Pricing, and Growth to define each plan's audience, positioning, value proposition, and priority use cases.- Identify monetization opportunities across the product launch portfolio, and own integrated campaigns that turn new feature releases into clear reasons to adopt a paid plan or upgrade.- Translate customer, competitive, market, and behavioral insights into evidence-backed recommendations for pricing, packaging, and product decisions.- Lead the product marketing strategy and customer story for pricing and plan pages across both ChatGPT.com and OpenAI.com Coordinate pricing and plan changes tied to product launches with Product, Pricing, Growth, User Operations, Web, Design, Research, Data, and other product marketers.- Develop launch and adoption strategies that make each plan's value clear and help customers understand relevant product changes.- Own the marketing journey from awareness through understanding, consideration, and trial, giving customers clear reasons to upgrade.- Partner with Growth and lifecycle teams to develop promotions and customer education that reinforce each plan's value.- Shape international go-to-market strategies and adapt plan positioning, messaging, and customer education for global markets.- Build scalable portfolio frameworks for messaging, launches, and customer-facing plan education.You might thrive in this role if you:- Have led product marketing for consumer subscriptions and have been accountable for quarterly growth and monetization targets, including paid adoption and free-to-paid conversion.- Bring sound judgment on monetization, pricing, and packaging, and know how to collaborate with Product, Pricing, and Growth on decisions that balance customer value and business needs.- Can turn customer research, market signals, competitive analysis, and behavioral data into actionable positioning and product recommendations.- Have built compelling premium positioning and value propositions that clearly communicate why distinct paid plans matter to customers.- Can lead complex launches and coordinated plan changes across multiple partners, workstreams, and customer-facing surfaces.- Have partnered effectively with Growth and lifecycle teams on adoption strategies, promotions, and customer education across the marketing journey.- Bring experience shaping go-to-market strategies for global markets and adapting messaging to relevant customer needs.- Can communicate clearly with senior stakeholders, explain tradeoffs using evidence, and build alignment without formal authority.- Are comfortable independently prioritizing ambiguous work, making sound tradeoffs, and developing scalable frameworks for messaging, launches, and plan education.- Bring rigorous editorial craft, an ability to translate technical and research complexity into accessible customer stories, and a commitment to mentoring peers.About OpenAIOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form No response will be provided to inquiries unrelated to job posting compliance.We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link Global Applicant Privacy Policy OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
- J-18808-Ljbffr Triwill Group
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Product Marketing Lead, Consumer Subscriptions in San Francisco, CA vacancy
- OpenAI in San Francisco is seeking a Product Marketing Lead, Consumer Subscriptions, to shape the marketing strategy for ChatGPT's paid plans (Go, Plus, Pro). You will define audience, positioning, and packaging, and drive adoption. Collaborate with Product, Pricing, Growth...SuggestedRelocation package
$188k - $220k
...education and large scale consumer internet companies, including... ...ll do: We’re looking for a Product Marketing leader to shape the future... ...ClassDojo Plus, our premium subscription for families. Everything we... ...features across surfaces, leading to measurable gains in ARR...Suggested$160k - $220k
A leading educational tech company is seeking a Product Marketing leader to shape consumer products that enhance educational experiences for millions. This role involves developing go-to-market strategies and fostering user engagement through effective storytelling. Ideal...SuggestedClassDojo
San Francisco, CA21 hours ago- ...Jobtailor in San Francisco is seeking an experienced Product Marketing professional to lead messaging for the Americas, translate hardware and AI capabilities into user value, and drive GTM for major product launches. You will partner with Product, R&D, and Creative to...Suggested
Jobtailor
San Francisco, CA21 hours ago $15k
...FEATURE GTM Own the go‑to‑market strategy for new product features, develop feature... ...Tinder’s AI SEO strategy, and lead the application of... ...and mobile apps. You are consumer obsessed, lead with curiosity... ...and commuter subsidy Free subscription to Tinder Gold Commitment...SuggestedWork experience placementWork at officeFlexible hours3 days per week$222k - $308k
...management consulting, product management and... ...experience managing or leading teams. Experience working... ...Experience in growth, subscriptions, or business generation... ...business model for Google’s consumer AI subscriptions (Plus... ...our product and go‑to‑market approach. You will...$249k - $307k
...range of vehicle platforms and product use cases. The Waymo Driver... ...+ U.S. states. On the Waymo Marketing team, you will help to connect... ...Product and Growth Marketing Lead. You will: Own end-to-end... ...nuanced experiences, is easy for consumers to understand, and reinforces...Full timeTemporary workRemote workFlexible hours$233.8k - $350.6k
...work of your career. About The Team Our Product Marketing team's mission is to generate customer... ...inform Stripe's product strategy, and lead go-to-market for our suite of products... ...for Stripe Billing—which includes Subscriptions, Invoicing, and Metronome. What you'll...Work at officeLocal areaRemote workWork from homeRelocation- Google is seeking a marketing leader to shape product development and lead end-to-end global GTM strategies for its Fitbit hardware and accessories. You will... ...positioning, and portfolio choices in a fast-moving consumer tech environment. The role emphasizes deep user...
- Stripe is seeking an experienced Product Marketing leader to own the go-to-market for Stripe Billing, including Subscriptions, Invoicing, and Metronome. You will partner with Product, Engineering, Sales, Partnerships, Demand Generation and Campaigns to define segmentation...
- Hire Digital is seeking a hands‑on Consumer Acquisition & Product Launch Lead (AI Product) to help bring an AI‑powered consumer product to market in the US and drive growth among everyday... ...0-1 B2C, consumer app, marketplace, subscription, or self‑serve product Strong...Full timeContract work
- Google is shaping the retail marketing strategy for its first-party stores with... ...team in San Francisco. You will lead end-to-end GTM for hardware launches... ...to deliver compelling consumer experiences. collaborate with product, ops, sales, legal, and retail teams...Seasonal work
- ...communication will only be sent from @Rippling.com addresses.About the roleWe’re looking for a highly strategic and hands-on Product Marketing Manager to own the go-to-market strategy and narrative for Rippling Data Cloud.With the launch of Data Cloud, we are fundamentally...Work at office3 days per week
$231.37k - $257.08k
...smarter and move faster in more than 200 markets. By combining global corporate cards and... ...messaging and positioning, and translates our products and features into tangible customer... ...ll doWhat You'll DoAs a Product Marketing Lead at Brex, you'll drive end-to-end storytelling...Work at officeRemote workWork from home3 days per week$172.8k - $216k
...AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that... ...data and full-stack technologies that power the world's leading models, and help enterprises and governments build, deploy, and...Full time- Aquent is seeking a highly skilled Marketing professional to join our client, a leading global technology company, for a... ...on driving a cutting-edge subscription offering. You will own GTM and lifecycle strategy, influencing product roadmaps and market execution across...Temporary work
$220k - $258k
...impact through faster onboarding, hours of productivity gained each week, and smarter, safer... ...seeking a Customer and Growth Product Marketing Lead to lead how we engage, grow, and... ...Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), or other privacy laws...Work at officeHome officeFlexible hours- OpenAI Growth Marketing Manager role seeks to turn product-led growth priorities into audience strategies, compelling cross-channel messaging, and coordinated... ...growth. You will partner with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand...
- ...Depthfirst Product Marketing Lead Depthfirst is hiring its first Product Marketing Lead. This is a founding go-to-market role for someone who wants to define how a category-defining security product is understood, talked about, and sold. You will help define and...Work at officeRelocation
DepthFirst
San Francisco, CA16 hours ago - OpenAI's consumer hardware e-commerce product team seeks a PM to own the roadmap and drive business impact from discovery through purchase and service... ...deliver high‑quality software. You will partner with marketing, operations, finance, legal, and other teams to align...
- ...RoleWe are hiring a Growth Marketing Lead - Activation & Conversion to... ...PersonalizationPartner with Product and Data to implement AI-driven... ...performance marketing for consumer digital products.Strong preference... ...FinTech, consumer tech, or subscription businesses.Proven...Full time
- About the TeamThe B2B Marketing team contributes to OpenAI's broader mission of ensuring responsible... ..., engagement, and usage for OpenAI's products and platform. We take a data-driven... ...complements Codex and other OpenAI products.Lead the portfolio across launches and...Work experience placementWork at officeRelocation package
OpenAI
San Francisco, CA6 days ago - ...Description Job Description About the Role As Zensors’ first Product Marketing leader, you have the unique opportunity to tell the story of... ...capabilities, develop messaging for new features, and lead high-impact product launches. Market Intelligence: Perform...Temporary work
Zensors
San Francisco, CAmore than 2 months ago - ...a positive influence on culture and happiness. Our initial product helps people build successful teams, so they can stay in sync... ...Key Values. About the role We are looking for a product marketing lead, who will gain a deep understanding of our audience and product...For contractorsLive inFlexible hours
Range Labs Inc.
San Francisco, CAmore than 2 months ago $150k - $200k
...itself: ~12X year-over-year revenue growth ~ Trusted by leading biotechs and big pharma across three continents ~ Driving real... ...outcomes. ABOUT THE ROLE We are hiring a Head of Product Marketing to define the narrative, positioning, and go to market strategy...Work at officeMithrl
San Francisco, CAmore than 2 months ago- ...Doppel is seeking a Senior Product Marketing Manager to own the messaging and GTM for its new email security solution line. You will translate... ...build collateral to accelerate field execution. You will lead cross-functional launches, maintain solution guides, and...Remote work
Doppel
San Francisco, CA21 hours ago - ...Kikoff Inc. is seeking a Senior Product Marketing Manager for its Enterprise division in San Francisco, CA. The role involves defining the enterprise value proposition, partnering with sales teams, and orchestrating marketing strategies to enhance customer engagement....Work at office
Kikoff Inc.
San Francisco, CA21 hours ago - ...A tech company in the United States is seeking a Senior Technical Product Marketing Manager for its security product line. This role involves defining marketing strategies, creating impactful sales tools, and collaborating with multiple teams to bring innovative security...
Datadog
San Francisco, CA1 day ago - ...Scanner.dev is seeking a senior marketer to own end‑to‑end GTM for security and infrastructure products, crafting positioning, narratives, launches, and pipeline‑impacting assets. You will partner with founders and leadership to ship campaigns, case studies, and product...
Scanner.dev
San Francisco, CA21 hours ago $207.8k - $259.8k
...at scale required three different go-to-market motions happening at once. Individual travelers... .... Most of our growth is self-serve and product-led: Founders discover us, sign up, and... ...easiest partner to go to market with Lead customer and market research to stay ahead...Flexible hoursMercury
San Francisco, CA1 day ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Product Marketing Lead, Consumer Subscriptions. Be the first to apply!
