Events Marketing Manager

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Are you passionate about creating memorable in-person and virtual event experiences that support student engagement and inspire educators? As an Events Manager on the LEGO® Education U.S. Marketing team, you'll play a key role in planning and implementing impactful events—primarily regional conferences, field activations, and virtual experiences—that bring our mission to life in classrooms across the country.

This is your golden opportunity to join the team and help us focus on delivering on our vision of a modern, innovative events experience while having fun along the way!

Core Responsibilities

• Plan and implement in-person and virtual events (including webinars, workshops, and industry conferences), with a focus on audience engagement and return on investment

• Collaborate with cross-functional teams to build and optimize event plans that align with business goals and critical metrics

• Manage all aspects of events from pre-event planning, on-site execution, and post-event follow up and analysis

• Manage event budget, contracts, and invoices

• Implement event tactics including but not limited to: sponsorships, landing pages, event promotion, booth setup and layout, speaking engagements, swag and collateral, DOOH/OOH advertising

• Help create, manage, store, and replenish event assets and inventory

• Oversee webinar logistics including platform setup, moderator coordination, content flow, and live Q&A.

Play your part in our team succeeding

In this unique position that sits at the intersection of the physical and digital world, you will play a critical role in coordinating with colleagues across LEGO Education. You will drive the success of our events and webinars, which ultimately serve as a means to deliver our products to educators to help them positively impact millions of students across the US.

Do you have what it takes?

The ideal candidate brings several years of experience from a global company ideally with:

• Bachelor's degree or equivalent experience and demonstrated ability in events marketing and/or demand generation

• Proven track record of managing and performing in-person and virtual events, with a strong emphasis on data-driven decision-making to improve value

• Experience with marketing in a B2B company and/or technology company, with education industry experience strongly preferred

• Exceptional collaborator management and communication skills

• Strong organizational and project management skills, with impeccable attention to detail

• Proven problem-solving skills and the ability to work in a fast-paced environment with tight deadlines

• Extensive experience running successful, engaging digital events / webinars, including evaluating, selecting, and implementing required technology

• Note: Ability to lift and carry up to 25 lbs is required for event setup and teardown

• Note: Must be able to travel up to 15% of the time

New Location Update

This position will initially be based at 501 Boylston St or 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

Relocation

There is no budget for domestic or international relocation for this role.

Compensation

The salary for this position has a range of $100,000 - $151,000 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

What are you waiting for? Apply now!

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.” The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at View phone number on us.edajobs.com, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.