Residential & Marketing Coordinator - Towson University

Job Description

Job Description

Job Title: Residential Experience & Marketing Coordinator - 100% in office position

Reports To: Director of University Affiliated Housing

Location: Towson University - Millennium Hall, Tubman House & Harris Hall

Compensation: $50,000-$60,000 per year and a comprehensive benefits package

FLSA Status: Exempt

Summary

Under the direct supervision of the Director, the Residential Experience & Marketing Coordinator is responsible for all aspects of marketing, advertising, and the resident experience. This position is expected to prioritize resident/guest experience, marketing and advertising, and administrative responsibilities.

Essential Duties and Responsibilities

Marketing & Advertising:

• Execute marketing and advertising campaigns to support leasing and brand awareness.
• Create and maintain content for digital marketing efforts, including social media content, email campaigns, website updates, and on-site marketing.
• Support event marketing, promotions, and resident engagement initiatives.
• Represent the community at campus events, housing fairs, and outreach activities.
• Coordinate off-campus marketing initiatives, including tabling, flyers, and partnerships
• Maintain brand consistency across all marketing channels
• Build and maintain relationships with university departments, student organizations, and local businesses.
• Develop & Manage marketing inventory, promotional materials, and signage.
• Conduct tours and assist with leasing support as needed.

Resident Experience:

• Develop and implement resident retention strategies to increase renewal rates.
• Collaborate with the Director to plan and execute all administrative and guest experience activities related to move-in and move-out for all lease periods (fall, spring & summer).
  
• Oversee and manage all student housing accommodation requests, including Emotional Support Animals (ESAs), medical accommodations, and housing exemptions, ensuring compliance with institutional policies and applicable laws.
  
• Serve as the primary point of contact for students requesting housing accommodations, providing clear guidance on policies, procedures, and timelines.
• Coordinate housing assignments and adjustments to ensure approved accommodation is implemented effectively and in a timely manner.
• Monitor and enforce policies related to ESAs and approved accommodations within residential communities, addressing concerns or violations as needed.
• Plan and execute resident raffles, appreciation initiatives, and collaborative programming with on-campus partners.
• Respond to inquiries via phone, email, text, social media, and in person.
• Proactively gather resident feedback and identify experience improvement opportunities.

Resident & Guarantor Relations:

• Serve as the point of contact for students and guarantor concerns and feedback.
• Resolve issues or escalate appropriately while ensuring timely follow-up.
• Document complaints, feedback, and resolutions.
• Serve as a point of contact for resident feedback related to community experience.

Administrative, Reporting & Team Support:

• Maintain accurate records related to complaints, feedback, ADA accommodations and marketing efforts.
• Assist with reporting on resident satisfaction and marketing performance.
• Support leasing, operations, and management team as needed.
• Execute annual and seasonal surveys and marketing plans aligned with leasing and pre-leasing goals.
• Participate in team meetings, training, and process improvement initiatives
• Assist with customer service functions, including e-mail, phone, and in-person communications, recording work orders, and resident lockouts.
• Assist with lead tracking and prospect follow-up strategies.
• Support the general management and administrative operations of the facilities.
• Participates in management on-call duty rotation.
• Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, or related field (or equivalent experience).
• 1-2 years of experience in student housing marketing/leasing, student housing operations, or property management preferred.
• Availability to work occasional evenings and weekends for events and peak leasing periods.
• Ability to organize and maintain sensitive data.
• Strong interpersonal and communication skills, computer competency, including Microsoft Office apps, and the ability to work with a diverse population.
• Confidence in managing confidential crisis issues.
• Effective skills in customer service, leadership, and organization.
• Critical thinking, organizational, and problem-solving skills.
• Ability to develop collaborative relationships with University partners.
• Ability to lift and/or move up to 35 pounds.
• Ability to respond to campus within 45 minutes for an emergency on-call situation.

Preferred Qualifications

• Experience in higher education administration and/or property management.
• Experience with social media platforms and email marketing tools.
• Experience with ADA Accommodations processes and applicable laws.
• Experience managing multiple projects in a deadline-driven environment.
• Experience developing marketing content for promotional and/or sales purposes.
• Experience supervising and training professional and student staff.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The work environment is mid-to-high paced. The noise level is usually moderate.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk, climb stairs and reach with hands and arms. The employee is occasionally required to stand and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision and distance vision. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is not an employment contract. This position does not qualify for remote work and is a 100% in office position.

Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact COCM Recruitment from our website. We will make every effort to respond to your request for assistance as soon as possible.

To provide equal employment opportunities to all individuals, employment decisions at Capstone On-Campus Management (COCM) will be based on qualifications, and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status or any other characteristic protected by law.