Product & Application Specialist

Product And Application Specialist

Balluff is a global leader in sensor technology and industrial automation. Our mission is to drive smart manufacturing forward while creating a workplace where innovation and people thrive. Join a team that values precision, quality, and continuous improvement.

Position Summary: The Product and Application Specialist partners with customers, Sales personnel, and system integrators to solve automation challenges and support the successful application of Balluff's system-level products and technologies. This role combines technical problem-solving, customer engagement, and hands-on application support to help drive business growth while developing expertise in advanced industrial automation solutions.

What You'll Do:

• Collaborate with Balluff Sales personnel to identify, qualify, and close system-level product opportunities and paid technical services.
• Provide technical sales presentations, demonstrations, and training to customers and Balluff personnel.
• Build expertise in Balluff system-level products and help customers understand how Balluff solutions can improve their operations.
• Support the development of system-level product BOMs and technical diagrams while assisting with competitive product comparisons.
• Develop an understanding of customer project methodologies and identify how Balluff solutions can support their applications.
• Assist with developing PLC-related software, technical notes, step-by-step guides, and training materials that simplify product integration.
• Design and fabricate demonstration units to support new product launches and customer engagements.
• Provide post-sales troubleshooting support and assist customers with technical concerns.
• Develop knowledge of competitive products and technologies and communicate relevant findings internally.
• Collaborate with Balluff teams globally to share strategies, initiatives, and technical successes.
• Utilize CRM and other internal systems to support customer engagement, technical documentation, and project activities.
• Develop and maintain relationships with regional and national system integrators.

Work Environment & Physical Requirements:

• Field-based position requiring residence within the geographic area bounded by Philadelphia, PA; Allentown, PA; Harrisburg, PA; and Baltimore, MD.
• Position requires travel throughout the assigned territory, typically 30-40%, including approximately 10-20% overnight travel.
• Work is performed in office, remote, customer, and industrial environments.
• Visits to customer facilities may require working in industrial environments and wearing appropriate personal protective equipment (PPE), including hearing, eye, and foot protection.

Why Join Balluff?

• Competitive pay
• Health, dental, vision, and life insurance
• 401(k) with company match
• Paid time off and holidays
• Opportunities for training, development, and advancement

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

What You Bring:

• Bachelor's degree in Engineering, Automation, Engineering Technology, or a related technical field preferred.
• 2-3 years of experience in field sales support, application engineering, technical marketing, or related customer-facing technical functions.
• 3-5 years of experience integrating automated control systems, industrial automation products, or related technologies.
• Experience with automation product architecture, software and hardware integration, embedded systems, and troubleshooting methodologies.
• Industrial-sector experience with PLCs and networking required; RFID, machine vision, or coding experience preferred.
• Enjoys working directly with customers to solve technical challenges and support successful automation projects.
• Strong written, verbal, and presentation skills.
• Ability to explain technical concepts and solutions to a wide range of audiences, from engineers and technicians to sales teams and customers.
• Strong problem-solving skills with a proactive, self-motivated approach to work.
• Ability to manage multiple projects and priorities in a dynamic, customer-focused environment.
• Project management experience preferred.