Strategy & Insights Senior Lead

Strategy & Insights Senior Lead

Dallas, TX

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

The Strategy & Insights Senior Lead is an experienced practitioner and emerging leader who drives high-impact strategic engagements across business transformation, consulting and go-to-market strategy. This role operates at the intersection of consulting rigor and modern marketing capability, guiding clients through complex business challenges with the depth and discipline of a top-tier management consulting firm.

The Strategy & Insights Senior Lead is expected to frame core business problems, shape transformative solutions, manage cross-functional project teams, and build trusted, lasting relationships with senior client stakeholders. They bring a strong point of view, command executive rooms, and translate strategic ambiguity into clear, actionable direction.

This is a versatile leadership role. Depending on client context and business need, the Strategy & Insights Senior Lead may be operating in one or more strategic domains, from business and organizational transformation, marketing and growth strategy, technology and digital enablement, to data and AI-driven decision-making.

What You Will Do

Business and Transformation Strategy

• Lead the design and execution of complex analytical studies, such as market entry evaluations, organizational assessments, digital transformation readiness analyses, and marketing effectiveness reviews, to inform C-suite level decisions.
• Develop comprehensive business transformation roadmaps, defining key strategic initiatives, sequencing timelines, outlining resource requirements, and embedding critical change management considerations.
• Facilitate executive workshops and conduct senior stakeholder interviews to define strategic objectives, surface critical business issues, and co-create solutions with client leadership.
• Manage project teams across the full delivery lifecycle, from initial problem framing through final presentation, ensuring the quality, timeliness, and strategic impact of all workstreams.

Client Engagement and Stakeholder Leadership

• Serve as a primary day-to-day strategic partner to senior client stakeholders (Director to VP level), proactively managing expectations, surfacing risks, and navigating complex organizational dynamics.
• Build trusted advisor relationships that extend beyond individual engagements, positioning the team as a long-term strategic partner to client leadership.
• Present strategic findings and recommendations to executive audiences with clarity, authority, and a strong, defensible point of view.
• Identify whitespace: surface unmet needs within client organizations and translate them into scoped, well-defined strategic engagements that deepen the partnership.

Strategic Analysis and Problem Solving

• Frame ambiguous, high-stakes business problems using structured consulting methodologies (issue trees, hypothesis-driven approaches, scenario planning) to guide rigorous analysis.
• Synthesize quantitative and qualitative data into insight-driven narratives that connect business strategy to measurable outcomes.
• Evaluate competitive landscapes, macroeconomic conditions, consumer behavior shifts, and technology inflection points to build strategic perspectives that are both grounded and forward-looking.
• Identify where AI, automation, and emerging technology create real transformation leverage (not just efficiency gains) and build that perspective into client recommendations.

Team Leadership and Mentorship

• Structure and lead engagement teams of junior and mid-level strategists. This means defining the work plan, assigning ownership, setting quality standards, and running the rhythm of an engagement.
• Actively mentor junior strategists in core consulting disciplines including structured thinking, data analysis, executive storytelling, and stakeholder management.
• Champion the integration of AI-enabled tools and automation into engagement delivery, elevating both the quality and efficiency of strategic work.

Capability Building, and Thought Leadership

• Contribute to the firm's intellectual capital: proprietary frameworks, published perspectives, reusable methodologies, and internal training that raise the collective capability.
• Support business development efforts by contributing to pitch narratives, proposal development, and strategic positioning for new client opportunities.
• Stay ahead of macro trends in business, marketing, measurement and technology to bring fresh, forward-looking perspectives to client engagements and developing proprietary thought leadership.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.
• Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.