Product Marketer

Overview This person will be an integral part of the Institutional Product Marketing team focusing on developing our sales material by crafting impactful messaging focusing on product selling points, market themes, and key competitive advantages. The ideal candidate will be able to “connect the dots” between investor needs, market trends, and business goals to generate ideas and, ultimately, compelling content. This is an exciting opportunity for an individual to join an established and strong team in a dynamic and growth driving part of the business. The ideal candidate is someone who is: Skilled at turning complex investment ideas into high‑quality, impactful sales collateral Can drive conversations with key partners around messaging, marketing collateral, and investment themes Brings strong content development and project management experience, with the ability to balance multiple priorities and consistently meet deadlines. Demonstrates exceptional collaboration skills, working effectively across functions and with partners at all levels of the organization. High level of initiative and comfortable in a fast past environment Very detail oriented Sense of humor, great teammate, upbeat What you will do Create and implement marketing content for new product launches. Includes participation in product planning discussions, development and execution of communication plans, and development and production of materials. Support end‑to‑end product launch workflows by leading the development of core launch deliverables such as the presentation, factsheet, DDQ, PPM content, and other items as needed. Drives conversations with key partners to define product messaging across all marketing collateral. Conduct competitor and market research as needed to inform product positioning and messaging. Work closely with product specialists, investment, operations, IR, compliance, data, and legal teams Develop content for external webcasts, events, product insights, and sales emails to facilitate communication between launches and contribute to product fundraising efforts. Assisting in the coordination or execution of targeted GTM initiatives aligned to strategic firmwide priorities. Contributing to messaging frameworks, archetype narratives, or insight materials. Supporting the development of investor‑facing insights, digital content, or campaign assets in collaboration with cross‑functional teams. Ensure a consistent message, tone, and brand across all marketing materials And other responsibilities as required What you bring Experience developing marketing materials and content with an institutional asset management focus Solid understanding of marketing communication practices and relationship management process Demonstrated comfort delivering guidance to senior partners and investment professionals Solid knowledge of financial markets, private equity is a plus Familiarity with investment concepts and high level of comfort with numbers and analysis Familiarity and understanding of nuances within private markets clients Proven business writing ability with excellent grammar, spelling, and proofreading skills. Maintain a strong attention to detail and quality control across all deliverables. Ability to independently analyze information and solve problems Education Preferred Bachelor of Arts (B.A) or equivalent experience Bachelor of Science (B.S) or equivalent experience #J-18808-Ljbffr