Brand Strategy Manager

Overview

This role is a remote, full-time position (6-Month W2 Contract-to-Hire) with a leading children’s media and education company. The base pay range is $43.00/hr - $48.00/hr. Compensation includes weekly pay and full benefits (Health, Dental, Vision after ~60 days). Start date: ASAP.

About the Company

For over 75 years, this beloved children’s media and education company has been a trusted voice in nurturing creativity, learning, and character development. The organization is now evolving its brand strategy to support a broader consumer-focused enterprise.

Role Title

Brand Strategy Manager — Work within the Brand Strategy team, reporting to the Senior Director of Brand Strategy. This is a high-impact, manager-level role intended for a marketing professional who thrives in a collaborative, fast-paced environment and is energized by brand storytelling, campaign execution, and cross-functional collaboration.

Location & Type

Location: Remote (U.S. based)

Type: Full-time | 6-Month W2 Contract-to-Hire

Key Responsibilities

• Strategic Brand Management : Partner with the Senior Director to develop and implement holistic brand strategies that drive visibility and business impact across the enterprise; act as a strategic connector across departments to keep brand central to consumer-facing initiatives.
• Integrated Marketing Campaigns : Support the planning and strategy of cross-channel campaigns that integrate brand, PR, cause marketing, social, digital, and content; ensure campaigns align with strategy and are executed across channels.
• Content & Product Marketing : Develop messaging that reflects the brand’s tone and values, especially for parent-facing communications; shape go-to-market strategies for product launches and coordinate marketing execution with internal teams.
• Influencer & Partnership Marketing : Lead and support co-branded activations with external partners and creators, from concept to rollout.
• Customer Insights & Data : Manage external agencies to uncover actionable customer insights and map journeys; use data tools to track KPIs and synthesize insights to optimize initiatives.
• Public Relations & Media : Support PR strategy, maintain media relationships, and manage outreach and press releases in partnership with internal and external stakeholders.
• Cross-Functional Collaboration : Work with Direct-to-Customer, Retail, Creative, Social, and Email teams to align on strategy and execution; coordinate with external agencies and internal creatives for consistent messaging and design.
• What Success Looks Like : Independently lead 1–2 high-impact strategic projects and translate vision into actionable plans and deliverables; drive a brand-first mindset across the consumer division.

Ideal Candidate Profile

• 5+ years in brand strategy, marketing, or communications roles
• Experience working with or alongside agency partners
• Skilled in campaign strategy, project management, and cross-functional collaboration
• Strong communication and organizational skills; able to manage multiple initiatives with limited oversight
• Passion for mission-driven brands and storytelling that drives impact

Qualifications

• Proven ability to develop and execute brand strategies across multiple channels
• Experience coordinating with internal teams and external partners

Employment Details

• Seniority level: Mid-Senior level
• Job function: Marketing, Research, and Project Management
• Industries: Retail, Consumer Services, and Marketing Services
• Start Date: ASAP

Note: This position does not include direct reports and is best suited for an independent, proactive candidate comfortable navigating a matrixed organization.