Marketing Manager

Overview

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Responsibilities

• Hires, trains, motivates, evaluates, and supervises all direct reports; ensures all direct reports have the knowledge and necessary resources to perform their duties effectively.
• Administers promotions and special events, including the development and implementation of ideas to coordinate with that of the calendar of events. Writes project proformas and compiles financial budget for each event and promotion. Recommends parameters, analyzes database information and oversees the financial responsibility of the event through pre and post analysis documentation.
• Oversees, supervises, and directs special event staff in coordination with related departments the arrangements of events and promotions to ensure successful operation as measured by guest satisfaction.
• Determines theme, décor, supplies and food & beverage necessary for the event/promotion/tournament activities. Ensures timely procurement of necessary parts and that par inventory is maintained. Oversees the invitation initiation as well as internal marketing of all event activities.
• Manages the events and promotions segments of the slot marketing system
• Assists in establishing departmental objectives and business plans for special events and promotions including budgeting, staffing and goal-setting.
• Oversees and provides monthly financial operating statements for all special events.
• Complies with L’Auberge Baton Rouge standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions.

Requirements

• Must be at least 21 years of age
• Must be able to obtain a Louisiana Gaming License
• These skills and abilities are typically acquired through a Bachelor’s Degree in Marketing and a minimum of five years of Casino Services experience, with a minimum of three years’ experience in planning and executing successful special events programs.
• Public relations skills preferred.
• Knowledge of, and experience in creating, developing, and implementing special events/promotions/tournaments for casino customer required.
• Strong written and communication skills.
• Understanding of casino player management system.
• Ability to promote and execute all phases of special events planning with all involved departments.
• Familiarity with current analytic tools required.