Regional Marketing Manager

Northeast Regional Marketing & Growth Manager Apex Companies USA 2d ago $80000 to $110000 This role coordinates marketing, business development, and pursuit management to drive disciplined organic growth in the Northeast Division. It aligns opportunities, associations, funding programs, and external events with execution across seller-doers and client service teams. Marketing teams grow awareness and demand for a company's products. They write copy, run campaigns, manage channels, and measure results. The work spans content, paid ads, email, events, and search. Marketing roles combine creativity with data and constant testing. Marketing teams usually run experiments every week and keep the work that performs. Most companies hire specialists in channels such as paid search, email, or content. Key facts Degree: Bachelor's in Marketing, Communications, Business, Public Relations, or related field. Experience: Seven or more years in AEC marketing, proposal management, pursuit coordination, business development support, CRM administration, and/or growth program management. What you'll do Growth initiatives and annual planning are coordinated to align strategy with execution across the division. Key opportunities, initiatives, and action items maintain visibility to support informed decision-making. Pipeline trends are monitored, pipeline reviews are coordinated, and sales forecasting supports CRM and opportunity tracking. Go/No-Go workflows and supporting documentation coordinate guidance for pursuit decisions and resource allocation. Client service representative activities are coordinated, cross-selling initiatives are supported, business development activities are tracked, and growth summaries are prepared for leadership review. Requirements The posting states a pay range of $80000 to $110000. A Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field. Seven or more years of experience in AEC marketing, proposal management, pursuit coordination, business development support, CRM administration, and/or growth program management. A valid driver's license with a good driving history is required. Excellent written and verbal communication skills are required. HubSpot or similar CRM platform experience is preferred. Experience in engineering consulting, environmental consulting, infrastructure, transportation, water, wastewater, and/or municipal markets is preferred. Familiarity with organizations such as ACEC, APWA, NEWEA, NEWWA, AWWA, and MMA is preferred. Practical notes Company-subsidized medical and dental insurance, company-paid life, short, and long-term disability, 401k match, tuition assistance, and more are available as part of the benefits package. Typical interview steps Marketing interviews often include a portfolio review, a campaign exercise, and analytics questions. Candidates may be asked to plan a launch, write a brief, or improve a funnel. Some loops include a presentation. Results from past campaigns carry the most weight. Interviewers ask about specific campaigns you ran and what the numbers said. Preparing a short case of one campaign with its results is strong preparation. Good to know This role operates within a national firm with multiple locations and focuses on consulting and engineering services. The position leverages CRM tools, association strategies, and client events to support growth and business development. Success depends on disciplined planning, cross-functional collaboration, and data-driven tracking of opportunities and pipelines. The role supports both external client growth and internal capability development through training and cross-functional exposure. Questions to ask Worth asking in any interview: how the team measures success, who the role works with daily, what the onboarding looks like, and what the company is trying to achieve this year. Asking what past hires did well is a strong final question. Keep the list short and pick the questions that matter most to you. Marketing careers move from associate to manager, director, and VP levels. Specializations include growth, brand, product marketing, and content. Generalists often start, then specialize as they advance. Measured impact on pipeline and revenue drives progression. Marketing careers reward measurable results and adaptability. Channel experience plus business sense usually beats a general resume. #J-18808-Ljbffr