Senior Marketing Manager

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

* Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

* Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

* Develop and recommend creative ideas related to Company branding activities and execute

* Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

* Advise parent and group companies to ensure that all activities follow parent company branding objectives

* Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence

* Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

* Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

* Create and deliver newsletter articles for publication and distribution

* Source and manage vendors to maintain optimal cost where feasible

* Develop annual budget proposal for assigned business unit marketing activities

* Execute and manage all company business unit promotional email campaigns

* Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

* Prepare press releases for industry trade publications for assigned business unit

* Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

* Bring full effort to bear on tasks assigned by manager

* Give manager best advice

* Give earliest notice when work cannot be delivered as specified

* Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

* Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

* Comply with all Company policies, practices, and procedures and all regulations and laws

* Recommend viable improvements proactively

* Ensure effective utilization of business tools and processes

General Role Description

Develop, execute, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs).

Role Accountabilities

* Develop and execute integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels

* Create and deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units

* Develop and recommend creative ideas related to Company branding activities and execute

* Track, evaluate, and report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations

* Advise parent and group companies to ensure that all activities follow parent company branding objectives

* Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence

* Define, measure, and analyze marketing campaign performance metrics to evaluate effectiveness and identify improvement opportunities

* Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites

* Create and deliver newsletter articles for publication and distribution

* Source and manage vendors to maintain optimal cost where feasible

* Develop annual budget proposal for assigned business unit marketing activities

* Execute and manage all company business unit promotional email campaigns

* Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule

* Prepare press releases for industry trade publications for assigned business unit

* Promote a culture of marketing excellence through coaching and mentoring peers

General Employee Accountabilities

* Bring full effort to bear on tasks assigned by manager

* Give manager best advice

* Give earliest notice when work cannot be delivered as specified

* Cooperate and collaborate with peers and interact cross-organizationally as specified by manager

* Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment

* Comply with all Company policies, practices, and procedures and all regulations and laws

* Recommend viable improvements proactively

* Ensure effective utilization of business tools and processes

Minimum Qualifications

• Bachelor's degree in Business Studies, Marketing, Communications or a related field
• 10 years' experience in marketing and marketing communications in a global B2B market
• * Demonstrated experience delivering effective integrated marketing communications campaigns
• * Demonstrated successful product marketing and brand management experience
• * Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
• Demonstrated continuous improvement in areas of responsibility
• * Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• * Availability to travel, domestically, up to approximately 15%, and internationally, up to approximately 5%, sometimes with limited notice

Preferred Qualifications

* 10 years' marketing communications experience with power electronics or other capital equipment in any combination of the metals, material handling, port solutions, or related general industries

* Demonstrated experience working in a global organization

* Proficiency in Oracle Projects and Oracle Eloqua Marketing Automation

Hiring Range: $140,165 - $164,900

Link to TMEIC Corporation Americas website

To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.

EEO/AA/M/F/Vet/Disability Employer