Vice President of Growth

MAYU Water has a big vision – to recreate pristine spring water for millions of households around the world right from their tap. Inspired by the question “what water is best for my baby?”, MAYU’s founders studied 42 of the world’s finest springs to develop our world class products spanning consumables to hardware. With the purest trace mineral and electrolyte drops, our innovative MAYU “Swirl” water structuring and aerating device, and our premium Reverse Osmosis system launching in 2026, MAYU is delivering on this water transformation. MAYU is perfectly positioned to leverage the large macro trends around tap water concerns, awareness of microplastics in bottled water, and the focus on holistic wellness and great drinking water for health to fuel MAYU’s growth for years to come. We have attracted best in class leadership, Board of Directors and top‑tier venture capital funding to rapidly expand in DTC, along with a planned retail launch in 2027. Join MAYU in recreating spring water and bringing this health‑giving water to every household. Role Overview We are looking for a strategic, yet hands‑on VP of Growth to lead and scale Mayu's DTC business. This is a critical leadership role for a company in high‑growth mode. You won’t just be optimizing campaigns; you’ll be architecting the entire growth engine. This role will report directly into the CEO and be a key contributor to Board meetings. You’ll lead strategy and execution across every major growth lever: paid media, creative, retention, CRO, influencer, analytics, and tech infrastructure. With full ownership of CAC:LTV, contribution margin, and new customer acquisition. You’ll be empowered to make fast decisions and scale efficiently, without red tape or bottlenecks. You’ll collaborate directly with the CEO and cross‑functional leaders to build systems, develop talent, and unlock compounding growth across channels. This is a rare opportunity to step into a true operator role at a brand with momentum, resources, and fast growth ambition. We’re looking for someone who’s been battle‑tested in the DTC consumer space. Someone who’s led high‑performing teams, and knows how to combine media buying, analytics, and leadership into a durable growth machine. What You’ll Own Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. Set the strategic direction for growth and operate with autonomy and accountability. Architect and lead acquisition across Meta, Google, TikTok, influencer, and emerging channels. Ensure integrated planning, testing, and performance alignment across teams and platforms. Lifecycle Marketing & Retention Oversee all retention functions including email, SMS, and subscription performance. Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data‑driven campaigns. Creative Performance & Feedback Loops Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high‑velocity feedback loop between performance data and new asset production. Conversion Rate Optimization (CRO) Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels. Optimize for AOV, CVR, and full‑funnel efficiency with structured hypotheses and clear measurement. Analytics & Decision‑Making Infrastructure Build and maintain reporting frameworks using tools like Northbeam, GA4, and Shopify. Turn insights into action and ensure teams operate from clean, trusted data. Build, manage and mentor a high‑performing team across paid media, creative, influencer, retention, and data. Foster clarity, accountability, and a high‑output culture focused on speed, ownership, and results. Hiring, Coaching & Talent Development Recruit A‑players, level up internal talent, and hold the team to ambitious KPIs. Build an environment where operators thrive and are empowered to move fast and win. Why Join MAYU Budget + Freedom to Scale: Manage a healthy monthly budget across Meta and other channels with full autonomy to test, scale, and move fast—no layers of approval, just performance‑driven growth. No Limits, Just Firepower: You’ll have everything you need to win, whether utilizing tools like Northbeam, Haus, full dev support, consistent and top tier weekly creative, and a UGC engine built to scale. Category‑Defining Brand: MAYU is pioneering the highest quality drinking water, with some of the largest macro trend tailwinds in the world. You’ll lead growth for one of the fastest‑growing premium drinking water and trace mineral brands in the U.S. Built for Builders: Shape growth systems, team structure, testing frameworks, and creative processes from the ground up. High‑Performance Culture: We want to foster a team that plays to win—data‑obsessed, resourceful, and relentlessly focused on results. You will be a key leader in building and fostering this culture at MAYU. Sharpen Your Edge: Work directly with the CEO and top performance operators to push your craft and scale with precision. Real Ownership: Take full responsibility for CAC:LTV, contribution margin, and customer acquisition—your wins directly drive the business forward. Immediate Impact: Every test, every tweak, every dollar spent moves the needle—and you’ll see it in real time. What We're Looking For BA in Business, Marketing, or related field. 10+ years of progressive growth leadership experience, ideally in consumer products, hardware, or wellness. Demonstrated success leading business growth - in digital marketing and/or e‑commerce for a B2C consumer goods brand. Experience building a DTC startup from less than $5M to over $50M strongly preferred. Deep expertise in paid media, CRO, and lifecycle marketing. Strong analytical skills and experience with attribution models and data tools. Proven track record managing agency partners. Strong experience leveraging the latest digital marketing tools to design funnels, re‑target potential customers, and drive conversions. Demonstrated ability to build and lead high‑performing teams while also rolling up your sleeves. Highly strategic but also deeply execution‑oriented. Entrepreneurial mindset. You thrive in fast‑moving environments and solve problems with limited resources. Competitive base salary + bonus + equity. You'll be joining a mission‑driven company at an exciting inflection point, with the opportunity to make a lasting impact on a product that's changing the way people think about water. #J-18808-Ljbffr