Acquisition Marketing Manager

Job Description

Job Description

ABOUT THE ROLE:

Reporting to our Head of User Acquisition, you will be responsible for campaign management and strategy across paid channels, with an initial emphasis on Meta Ads and In-app channels. Collaborating closely with creative, data and product, the Acquisition Marketing Manager will play a leading role in unlocking profitable growth and scaling new & existing paid channels to help introduce Jackpot to prospective players. The ideal candidate has extensive experience owning paid social campaign operations and creative strategy for a mobile app with a strong analytical skill set that will help drive aggressive business growth. While this is a remote position, you must be located or willing to relocate to the NYC Metro area to qualify.

WHAT YOU'LL DO:

• Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy.
• Assist in managing third party ad network relationships
  • Research and recommend third party ad networks to test
  • Onboard & integrate new ad partners with our attribution platform (Appsflyer)
  • Supply managed service networks with assets, creative refreshes, tracking links, etc.
  • Monitor campaign performance and recommend optimizations
• Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy
• Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data
• Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth
• Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
• Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
• Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Jackpot stays ahead of the curve on advertising strategies and trends

YOU HAVE:

• ​​​​Bachelor's degree in Marketing, Business, or a related field
• Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social and App channels (Meta, Tiktok, Snap, Applovin)
• Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies
• Effective communicator with strong writing and communication skills
• Experience using AI tools to automate processes and inform strategic media decisions
• Detail-oriented with strong organizational abilities
• Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools

IT'S A BONUS IF YOU HAVE:

• Experience at a real money gaming or mobile game developer preferred
• Experience crafting compelling ad copy & landing pages
• Experience with graphic design tools such as Figma or Canva
• Experience with mobile app tracking solutions preferred (i.e. AppsFlyer)

ABOUT YOU:

• You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making.
• You value accountability and easily manage multiple priorities and stakeholders to achieve business goals.
• You have a learning mindset with willingness to embrace change, and work in a startup environment.
• You have grit, tenacity, and what people describe to be a "get it done" mentality. You don't believe any task is too big or too small for you.
• You are not bothered by change or shifting priorities. You've been described as adaptable and solutions-oriented.

One of Jackpot's core values is Lifelong Learning. We don't believe we are ever finished products and strongly believe in growing and developing to improve ourselves. If what you've read so far sounds exciting but your experience doesn't quite match what we're looking for, we strongly encourage you to apply anyway! We are committed to building a diverse, inclusive team where everyone can feel proud to contribute to.

WHAT WE CAN OFFER YOU:

• $135k-$150k base salary + bonus + equity
• The opportunity to have a voice, say, and "leave your fingerprints" on our product and business
• Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
• 401(k) program
• Paid parental leave
• PTO/Sick Time
• Cultural and social events
• A culture of trust and accountability