Digital & Social Media Coordinator

The City of Round Rock’s Parks and Recreation Department is seeking an innovative, community-minded Digital & Social Media Coordinator to elevate the visibility, engagement, and impact of our programs, events, and initiatives. This role is ideal for a creative storyteller who thrives in a fast-paced, collaborative environment and is confident engaging directly with our residents, local partners, and businesses. Position Overview Under general supervision, the Digital & Social Media Coordinator is responsible for executing a comprehensive digital marketing strategy that includes social media management, website updates, email marketing, digital advertising, and the creation of compelling community-focused content. This position plays a key role in shaping the department’s brand voice and strengthening connections throughout the Round Rock community. Key Responsibilities: Develop and manage the department’s Social Media Optimization (SMO) strategy. Plan, create, and publish content across department social media platforms including Facebook, Instagram, and X (formerly Twitter). Implement effective strategies to engage audiences, enhance brand presence, and respond to inquiries promptly. Track analytics to refine campaigns, measure performance, and prepare departmental reports. Coordinate with business, industry, and social media influencers to expand reach and build meaningful partnerships. Direct, produce, and edit marketing video content, including promotional videos and short-form reels. Lead digital advertising strategies, including paid social media campaigns, to increase visibility. Attend and capture content at special events and programs, delivering timely photo and video edits for recap posts and social-first storytelling. Highlighted Qualities & Skills: Outgoing, personable communicator who is genuinely comfortable engaging face-to-face with customers, stakeholders, and partner businesses. Active, savvy user of multiple social media platforms with a strong understanding of digital trends. Proficiency in After Effects, Adobe Creative Suite, AI generative content tools, and other modern content creation and editing software. Familiarity with sports, lifestyle, and experiential brands and how to translate their style into engaging community content. Ability to shoot high-quality video and photography. Thrives in a fast-paced, collaborative environment with multiple ongoing projects. Innovative, self-driven content creator with strong visual storytelling skills. Strong portfolio featuring social-first, performance-driven content. *If selected for an interview, candidates will be asked to provide a portfolio for review. Experience & Education: Bachelor’s degree; additional education may substitute for experience on a year-per-year basis. Three (3) years of relevant experience; additional experience may substitute for education on a year-per-year basis. Certificates, Licenses & Qualifications: Valid Texas driver’s license or the ability to obtain one prior to employment. #J-18808-Ljbffr