Marketing Communications Manager

Marketing and Communications Manager

About the Job


This role is based in Birmingham, AL and operates within the Marketing function, supporting the Omnichannel Marketing team. The Marketing and Communications Manager plays a key role in shaping and amplifying Books-A-Million's brand presence across digital, in-store, and media channels. This position is highly visible and collaborative, contributing directly to brand storytelling, customer engagement, and retail growth initiatives.

Role Summary


The Marketing and Communications Manager drives brand voice and public presence by leading social media, public relations, and marketing campaigns. This role partners with internal teams, agencies, and community stakeholders in a fast-paced, cross-functional environment to build cultural relevance and engagement.

Role Responsibilities


Social Media & Content:
- Own integrated social media strategy
- Manage agency relationships and content workflows
- Align with creative standards
- Monitor trends and platforms


Store Grand Openings & Events Marketing:
- Lead campaigns for store openings
- Partner on logistics and outreach
- Build scalable playbooks


Public Relations & Media:
- Manage PR strategy and agency
- Oversee press releases and pitches
- Build media relationships


Brand & Campaign Marketing:
- Support integrated campaigns
- Write and edit copy
- Track performance metrics

Role Qualifications


Required:
- Bachelor's degree or equivalent experience
- 4-6 years marketing experience
- Strong communication and project management skills


Preferred:
- Retail or multi-location experience
- Analytics familiarity
- Passion for books and pop culture

Work Environment & Expectations


Office-based with cross-team collaboration. Occasional travel and flexible hours during events or launches may be required.

The Perks


Competitive compensation, health benefits, PTO, employee discounts, and retirement savings plan.

Equal Employment Opportunity (EEO) Statement


Books-A-Million is an equal opportunity employer committed to diversity and inclusion in the workplace.