Data Analyst

Company description Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn‑key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional \"ad agency,\" delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world‑class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us. Overview We are seeking a technically skilled Digital Analyst to drive automation, data visualization, and analytics solutions for our clients. This role focuses on building scalable reporting infrastructure, developing Python-based automation workflows, and creating interactive Power BI dashboards that transform raw data into strategic insights for automotive marketing campaigns. Working knowledge of digital media environments, benchmarks, and measurement is highly desired for this role. Responsibilities Develop and maintain automated data pipelines using Python to streamline recurring reporting processes Build interactive Power BI dashboards and visualizations that translate complex data into clear, actionable insights Pull, validate, and analyze data from multiple internal and external sources using Python and SQL Find opportunities to use AI for process optimization Create automated reporting solutions that reduce manual effort and improve data accuracy Collaborate with internal teams to understand analytics requirements and design technical solutions Optimize existing workflows through automation, scripting, and process improvement Clearly communicate technical insights to both technical and non-technical audiences Interpret and analyze digital media data to develop market and tactic level insights Qualifications Bachelor's degree in Computer Science, Data Science, Analytics, Information Systems, or a related technical field preferred 1‑2 years of experience in a Data Analyst, Business Intelligence, or analytics automation role Strong proficiency in Python for data analysis and automation (pandas, numpy, data manipulation) Demonstrated experience building dashboards and reports in Power BI (DAX, M, data modeling, visualizations) Working knowledge of SQL for querying and managing databases Experience with data automation, ETL processes, or scripting workflows Strong analytical attitude with ability to fix technical issues independently Preferred Qualifications Experience with AI/ML tools, libraries, or platforms (scikit‑learn, APIs, LLM integration) Familiarity with version control (Git) and collaborative development practices Experience with SharePoint integration, data connectivity, or cloud platforms Knowledge of data visualization best practices and dashboard design principles Background in marketing analytics, automotive, retail, or advertising industries Experience with VBA or other automation scripting languages Key Skills Python programming and automation Power BI development and data visualization SQL and database management AI/ML implementation and integration Process improvement and workflow optimization Problem‑solving and technical troubleshooting Communication and collaborator collaboration Time management across multiple technical projects Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $40,280.00 - USD $48,355.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. #J-18808-Ljbffr