Growth & Content Strategist

Role Description

Support the growth of a high-performing personal brand on X (Twitter) by executing a proven content and lead-generation system that converts audience attention into qualified business opportunities. This person needs to understand AI very well to strategize and create content and visuals.

We are seeking an experienced X Growth & Content Strategist to manage content execution, engagement, and lead-capture optimization for a founder who has generated nearly $1M in revenue through X alone.

The ideal candidate understands B2B audience growth, conversion-focused content, DM funnels, and audience engagement mechanics. They should be comfortable leveraging AI tools to accelerate execution while maintaining authentic, human-sounding content.

Scope

• Commitment: Approximately ~10 hours per week
• Initial engagement: Ongoing
• Focus: Content execution, audience growth, engagement, and lead-generation optimization
• Existing systems, automation, and SOPs are already in place
• Utilizing AI tools daily to create this content

Responsibilities

• Review daily competitor intelligence reports generated through AI-powered research systems
• Identify content trends, patterns, and winning formats within the niche
• Create 15–20 weekly tweets using Claude that is aligned with the founder's voice and positioning
• Map content across audience awareness stages:
  • Problem Aware
  • Solution Aware
  • Product Aware
  • Most Aware
• Schedule and publish approved content
• Monitor DM funnel activity and lead flow
• Tag, organize, and track leads within the CRM
• Identify and escalate high-intent prospects
• Analyze weekly performance metrics and recommend content adjustments
• Utilize AI daily
• Optimize content mix based on engagement and conversion data

WHAT YOU OWN

• Tweets (3-4/week):
  • Draft tweets in the founder's voice using a Claude Project trained on his transcripts, top-performing posts, and positioning guide.
  • Map every post to an awareness stage.
  • 1-2 tweets per week are asset-based (visual case studies, data breakdowns, interactive playbooks built in Gamma with real client data).
  • The rest are strategic hooks, engagement plays, and threads.
  • He reviews everything in under 10 minutes. You handle strategy and copy (0-80), he does final design polish (80-100).
• Lead magnet funnel (this is the big unlock):
  • Asset tweet goes live. Someone replies or engages. An automated DM fires with a link to a landing page you built and wired up.
  • They land, see the value prop you wrote, opt in, and get the lead magnet delivered automatically.
  • From there: a 5-email + 5-text nurture sequence you wrote that breaks apart why they can't do this themselves and pushes for the call.
  • If they don't convert, they drop into long-term nurture.
  • You write every word of this: the DM, the landing page copy, the opt-in flow, the nurture emails, the texts.
  • You own the click rate. You own the opt-in rate. You own the conversion to booked call.
• Landing pages Copy + VSL script strategy:
  • 3-5 landing page with conversion copy matched to different content angles and audience segments.
  • 2 VSL scripts or strategy (homepage + lead magnet thank-you page) that hook, stack value, and push for the call or upsell to done-for-you.
  • He records, you script.
• Lead magnets:
  • 3-4 premium lead magnets built in Gamma or Claude Code or Lovable using real client results (app store rankings, campaign data, revenue numbers).
  • Not slop PDFs. These track consumption, look premium, and convert.
  • You build the copy and structure, he brings the data and the design you can plug in.
• Strategic engagement:
  • 15-20 replies/day on competitor followers' posts to drive follows and profile clicks.
  • X algorithm weights: follows +50, replies +27, profile clicks +12.
  • You're optimizing for these signals, not vanity.

THE SYSTEM (already built, you extend it)

• AI competitor scraper that pulls top tweets from 5-10 accounts daily and categorizes by hook type, format, and awareness stage.
• Claude Project or Viktor agent trained on the founder's voice.
• Full awareness ladder mapped with content ratios per stage.
• Auto-DM sequences and CRM pipeline tracking wired in GHL.
• Notion content board with idea pipeline, review queue, and ready-to-ship columns.
• You're not just operating this. You're building on top of it. Extending the scraper. Writing new automations. Prompt engineering in Claude Code.
• If you see a bottleneck, you build the fix. This is a technical content strategist role, not a "just write tweets and hand them in" role.

Tools (all provided)

• Tweet Hunter for scheduling, CRM, auto-DM triggers, and lead tracking.
• Claude for voice-matched content generation across tweets, emails, landing pages, and VSL scripts.
• Gamma for building premium lead magnets and interactive case studies.
• Viktor AI for competitor intelligence digests and analytics.
• GHL for backend automations, nurture sequences, and pipeline tracking.

Skills & Qualifications

• Proven experience growing B2B brands or founders on X/Twitter
• Ability to provide measurable growth results and case studies
• Strong copywriting skills with an authentic, human tone
• Experience using AI tools such as Claude, Claude Code, Viktor, or similar platforms
• Understanding of audience awareness frameworks and conversion-focused content
• Familiarity with DM funnels, lead magnets, CRM workflows, and lead-capture systems
• Strong analytical skills with the ability to identify patterns from competitor and performance data
• Organized, detail-oriented, and comfortable working with established systems and SOPs