VP Marketing

Job Description

Job Description

Vice President of Marketing

The VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across:

• Brand & Creative
• Performance & Growth Marketing
• Lifecycle Marketing (Email, SMS & Retention)
• Social, Content & Community
• Creator & Partnership Marketing
• PR & Communications

This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.

Brand & Creative
• Own and evolve the brand across all consumer touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated marketing calendar
• Maintain a high standard of creative excellence and brand consistency

Performance & Growth Marketing
• Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels
• Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution
• Foster a culture of testing, optimization, and continuous improvement
• Own marketing budgets and contribute to broader business planning and forecasting

Lifecycle & Retention
• Build and scale email, SMS, loyalty, and retention programs
• Improve repeat purchase rate, retention, and customer lifetime value
• Develop segmentation, personalization, and customer journey strategies

Social, Content & Community
• Lead organic social strategy across key platforms
• Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels
• Strengthen community engagement and brand affinity
• Own PR strategy, brand storytelling, and cultural relevance initiatives

Ecommerce & Growth
• Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements
• Lead go-to-market strategy for product launches and major campaigns
• Support international expansion efforts across key global markets

Leadership
• Build, lead, and develop a high-performing marketing organization
• Manage agencies, consultants, and external partners
• Collaborate cross-functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams

• 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)
• Experience scaling high-growth DTC or omnichannel consumer brands
• Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth
• Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution
• Proven ability to lead both brand marketing and performance marketing functions
• Experience building, developing, and scaling high-performing teams
• Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers
• International expansion experience across markets such as the UK, EU, Canada, and Australia preferred
• Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms
• Experience operating successfully within founder-led and rapidly growing organizations

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.