Programmatic Trader

MassMedia Marketing, Advertising, PR is a fast‑growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results‑driven, award‑winning firm with deep expertise in hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines and there are ample opportunities for advancement based on excellence. Responsibilities Programmatic Trading & Campaign Execution Own end‑to‑end setup, trafficking, and execution of programmatic campaigns across DSPs including Amazon DSP, Basis, and comparable platforms Configure and manage campaign parameters: bidding strategy, pacing, frequency caps, geo‑targeting, audience segments, supply lists, and brand safety settings Curate and evaluate private marketplace (PMP) deals and preferred deal inventory; negotiate directly with SSPs and publishers to access premium supply Build and manage first‑ and third‑party audience segments, lookalike models, and retargeting pools within DSP platforms Execute media buys across CTV/OTT, programmatic display, online video, digital audio, and DOOH channels Tracking & Tag Management Implement and QA campaign tracking tags, pixels, and click trackers across DSP and ad server environments to ensure accurate measurement from launch Work within Google Tag Manager to deploy and troubleshoot audience pixels, conversion tags, and platform‑native tracking in support of campaign measurement goals Coordinate with the Marketing Technology team on pixel strategy and tracking architecture for new campaigns or site updates Conduct tag audits and flag discrepancies between platform‑reported and analytics‑reported data; troubleshoot using GTM Preview mode and browser developer tools Support implementation of DSP‑native measurement solutions including platform pixels and conversion tracking configuration Optimization & Performance Management Monitor campaign performance daily and apply tactical optimizations to hit client KPIs Analyze delivery and performance data to identify trends, anomalies, and opportunity areas across campaigns Conduct A/B testing across audiences, creatives, and supply sources to surface learnings that improve performance over time Track and report against key metrics including ROAS, CPA, VCR, viewability, reach, frequency, and attribution‑based outcomes Apply an understanding of digital attribution models to contextualize results and advise on measurement approach Reporting & Insights Develop and maintain campaign dashboards and in‑flight reports for platform‑native reporting and media analytics dashboards Compile clear, insightful post‑campaign reports that translate programmatic data into plain‑language performance narratives for clients Collaborate with ad operations on pixel‑based and platform‑native measurement setup to ensure clean, reliable data feeding into campaign reporting Client & Team Collaboration Partner with cross‑functional teams to ensure programmatic activity is aligned with broader campaign objectives and audience strategy Participate in client meetings and presentations, confidently communicating programmatic strategy, performance results, and optimization rationale Maintain strong relationships with DSP account teams, SSP partners, and data providers to stay ahead of platform capabilities and inventory opportunities Stay current on programmatic industry trends, including signal loss and cookieless measurement strategies, CTV fragmentation, and emerging inventory types Requirements 3‑5 years of agency or trading desk experience with hands‑on programmatic buying and optimization Advanced proficiency in one or more major DSPs Working knowledge of tag management and tracking implementation, including Google Tag Manager and DSP‑native pixel solutions Experience across multiple programmatic channels: CTV/OTT, display, video, audio, and/or DOOH Solid understanding of programmatic supply chain mechanics: RTB, PMPs, preferred deals, open auction, SSPs, and ad exchanges Hands‑on experience building and managing audience segments using first‑party data, third‑party data providers, and lookalike modeling Strong analytical skills with the ability to interpret platform data and translate insights into action Familiarity with ad verification, viewability measurement, and brand safety tools (IAS, DV, MOAT) Experience working across multiple U.S. DMAs with market‑by‑market budget allocation and strategy Excellent organizational and communication skills; comfortable managing multiple campaigns and deadlines simultaneously Bachelor's degree in marketing, advertising, communications, or a related field Benefits Competitive salaries and opportunity for advancement; we always strive to promote from within! Annual team bonus incentives based on achieving individual and company goals Hybrid work model with flexible in‑office/remote schedule Medical, dental and vision plans for you and your family and financial protection 401(k) plan with 3% company matching program Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off! Paid maternity leave Professional development, industry training opportunities, and career advancement from within Mileage reimbursement for work‑related travel #J-18808-Ljbffr MassMedia Marketing, Advertising, PR