Social Media Manager (Paid + Organic)

Responsibilities Responsible for account and relationship management of PR clients. Develop and execute high-impact media relations campaigns that generate meaningful press coverage for clients. Craft compelling pitches, media alerts, and press releases that align with client goals and industry trends. Build and maintain strong relationships with national, regional, and trade media, securing consistent, targeted media coverage. Monitor industry news and identify newsjacking opportunities to position clients as thought leaders. Own client relationships, acting as the primary point of contact for PR and media relations efforts. Identify and pitch new business opportunities to expand Collins + Co.’s client portfolio. Responsible for account and relationship management of PR clients. Develop innovative, high-impact social media strategies tailored to each client’s brand identity and business objectives. Manage online communities across key platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest. Oversee the creation of social media content, including copy, photography, infographics, and video assets. Direct and produce photo shoots and other creative initiatives to build a strong library of digital assets. Provide strategic direction and oversee implementation of paid social media campaigns and influencer partnerships. Monitor, analyze, and report on social media performance, leveraging insights to refine strategy. Work closely with Collins + Co.’s leadership team and clients to align PR and social media strategies with business goals. Oversee and mentor junior team members, providing guidance and support in PR and social media best practices. Collaborate with the design team to develop visually compelling content that enhances brand storytelling. Support public relations and marketing efforts such as on-site events, media interviews, and promotional activations. Qualifications 5+ years of experience in public relations and social media management. Please note any industry experience in hospitality, nonprofit, product launch and commercial real estate/development. Proven ability to create and execute successful, innovative PR and social media campaigns. Established relationships with national, regional, and trade media; ability to cultivate and maintain strong press contacts. Expertise in using social media management tools such as Sprout Social, Hootsuite, Meta Scheduling, Loomly, etc. Strong writing skills with the ability to craft compelling pitches, press releases, and social media copy. Experience managing influencer partnerships and paid social campaigns. Customer-focused with a client-centric mindset, excelling in a fast-paced, deadline-driven environment. Must be based in the Baltimore or DC metro region with reliable transportation Salary Range: $75-90K Empowered PTO for work-life balance. Annual bonus based on performance. Remote-friendly work environment with regular on-site client meetings in Baltimore or DC. Health, vision, and dental insurance. Simple IRA plan with 3% company match. Eight (8) weeks fully paid parental leave. Commission opportunities for securing new business. Join a rapidly growing, female-owned agency where creativity thrives, and your expertise will shape the future of PR and social media marketing. If you’re a strategic thinker who’s passionate about storytelling and digital engagement, we’d love to hear from you! Under the general direction of Collins + Co.’s executive leadership team, the Senior PR and Social Media Manager will lead and support strategic media relations and social media efforts for a roster of Collins + Co. clients. This role is responsible for developing and executing integrated campaigns that drive media coverage, enhance brand presence, and engage online communities in alignment with Collins + Co.’s high standards of creativity and innovation. This position also includes the opportunity to manage Collins + Co. interns and employees. #J-18808-Ljbffr Collins + Co.