Product Manager - CDP Platform

Description Remote Our client seeks a Product Manager to own and evolve the CDP platform. The role blends platform strategy with hands-on ownership of the current CDP ecosystem, including Redpoint and audience operations. The Product Manager will balance day-to-day stability and support with a roadmap toward modern personalization, orchestration, and activation capabilities. This is a contract to hire opportunity. Applicants must be willing and able to work on a w2 basis and convert to FTE following contract duration. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance. Rate: $57.00 to $68.00/hr. w2 Responsibilities Own the CDP platform end to end across current operations and future-state evolution. Maintain and improve Redpoint through backlog management, enhancements, and prioritization. Define and drive new capabilities for personalization, orchestration, and activation. Align platform direction with business and marketing needs. Coordinate with vendors and optimize platform usage. Stabilize the current platform and support campaign teams and audience operations. Drive clarity and structure across backlog and in-flight work. Collaborate on data modeling with Snowflake and data dictionary stakeholders. Contribute to build versus buy decisions for the platform strategy. Experience Requirements Product management experience owning a marketing or data platform, preferably a CDP. Hands-on experience operating and improving current-state platforms such as Redpoint or similar. Track record defining roadmaps for personalization, orchestration, and activation use cases. Experience partnering with marketing, data, and engineering stakeholders. Vendor coordination and backlog management experience. Exposure to data modeling concepts and cloud data platforms such as Snowflake. Ability to operate at different altitudes, from execution and operations to strategy. Education Requirements