Demand Planner

Job Description

Job Description

Company Description

At Bulletproof, we craft products to awaken the potential in every coffee afficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance – talent, companies, partners and brands connected to grow. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

The Demand Planner owns the statistical and collaborative forecast for an assigned set of categories and channels, turning historical sell-through, promotional activity, and market intelligence into a forecast that Supply Planning, Sales, and Finance can plan against with confidence. This role leads the demand side of our monthly S&OP process and is a key voice in how Bulletproof anticipates what customers will want next.

Key Responsibilities:

• Build and maintain statistical baseline forecasts at the SKU, channel, and customer level using historical shipment, POS, and consumption data.
• Lead the Demand Review as part of the monthly S&OP cycle, incorporating input from Sales, Marketing, and Finance to land a single consensus forecast.
• Partner with Sales and Marketing to size promotions, new item launches, and seasonal programs, and incorporate that lift into the forecast.
• Monitor forecast accuracy and bias by SKU and customer, diagnose root causes, and drive corrective action with cross-functional owners.
• Maintain and improve demand planning tools and models, including exception-based alerts that flag forecast risk early.
• Analyze POS, syndicated data (e.g., Circana/IRI, Nielsen, SPINS), and DTC e-commerce analytics to spot emerging trends and adjust the outlook proactively.
• Serve as the primary demand-side partner to Supply Planning, clearly communicating changes in outlook that affect production and purchasing decisions.
• Support new product forecasting, including analog-based approaches for items without sales history.
• Present forecast risks, opportunities, and demand insights to cross-functional leadership.

• 5+ years of experience in demand planning, forecasting, or a related analytical role – food, beverage, or CPG experience strongly preferred.
• Bachelor's degree in Supply Chain, Statistics, Business, Economics, or a related field, or equivalent experience.
• Strong statistical and analytical skills; experience with forecasting/demand planning software (e.g., o9, Blue Yonder, Kinaxis, SAP IBP, or similar) plus advanced Excel.
• Experience with syndicated data sources (Circana/IRI, Nielsen, SPINS) and/or DTC e-commerce analytics.
• A track record of leading cross-functional S&OP or consensus forecasting processes.
• Excellent communication skills; comfortable presenting forecasts and trade-offs to senior leadership.
• Detail-oriented and comfortable with ambiguity – energized by the pace of a growing consumer brand.
• Preferred, but not required:
  • APICS/ASCM certification (CPIM or CSCP).
  • Experience forecasting across both retail/wholesale and DTC/e-commerce channels.
  • Background in beverage, coffee, or functional food/supplement categories.

Annual base salary gross : $85,000 – $95,000. The base salary range represents the anticipated low and high end of the salary range for this position.  The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

This is a full-time position that is open to candidates located in the United States. Maximum fun, maximum knowledge, and maximum performance are a part of the job description, and you’ll get to work with the team on a regular basis to upgrade your game, your mental performance, and your life.  This is a great opportunity to grow with a company.

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together. 

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.