Business Manager - Marketing & Messaging, Capital One Business Travel

Business Manager – Marketing & Messaging, Capital One Business Travel Capital One Business Travel (COBT), the booking travel platform for Small/Medium Enterprises, is one of the fastest‑growing parts of the business. The platform has seen ~300% YoY growth and aims to maintain 2.5–3.5x growth over the next few years. The Strategy and Growth team focuses on driving multifaceted strategies to increase cardmember engagement and spend growth. We are looking for a Marketing Senior Analyst to support building and delivering a performance‑driven marketing strategy. Key Responsibilities Identify messaging / design target strategy: Partner with the insights team to deeply understand the target audience, validate product positioning and messaging, and act as the voice of both the customer and Capital One Business Travel to the organization. Support development of GTM strategy: In partnership with COBT marketing, build an E2E view of COBT’s marketing strategy, including but not limited to: customer marketing journeys, segmentation, channel strategy, positioning, and key messaging. Channel Performance Analytics: Support analytics assessing ROI of different channels and develop perspective on COBT’s GTM strategy across channels. Triggered Messaging Campaign: Lead triggered messaging campaigns and holistic strategy across different customer journeys and segments. Content Strategy: Partner closely with COBT Marketing teams to refine COBT positioning and customer‑facing claims. Marketing Execution: Support COBT marketing partners in execution of and performance analysis of specific campaigns. Relationship Management: Serve as the lead point of contact for Card, Field, and Marketing teams to champion marketing goals and increase product usage. External analysis: Understand how competitors are evolving their product and messaging strategies, and build strategies that position us for success in the market. Event Strategy: Partner with the Sponsorships team to develop and execute a high‑impact conference and industry event strategy. Team leadership: Serve as a people leader for 1–2 analysts who will lead functional analysis and marketing execution. Required Skills & Attributes High level of initiative and ownership; ability to coordinate efforts across diverse functional groups. Ability to self‑direct and task switch between strategic and tactical initiatives regularly. Succinct, focused written and verbal communication skills. Marketing analytics practitioner and problem solver: uses data and storytelling to influence decisions and deliver actionable recommendations that solve current customer engagement and product marketing opportunities. Data‑driven decision making: high comfort with data analysis in SQL, and independent curiosity to understand the “why” behind the data. Collaboration & influence: ability to productively partner with a wide variety of teams across the organization to advance our goals and connect marketing activities to underlying business strategy. Results‑oriented: focuses on driving impact in both the short and long term, and is able to drive and execute an agenda end‑to‑end from conception through to in‑market delivery with an uncertain and fluid environment. Team player: helps us achieve more than the sum of our parts by collaborating effectively with others and encouraging an inclusive culture with diverse teammates. Creative thinking & creativity: able to think outside the box for creative development and marketing strategy. Customer obsession: consistent customer‑first thinking, always seeking to understand the customer through available data with a bias toward action on improving our customer experiences. Salary Range McLean, VA: $164,800 – $188,100 NewYork, NY: $179,700 – $205,100 Richmond, VA: $149,800 – $171,000 Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level. EEO Statement Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with applicable laws. If you require an accommodation, please contact Capital One Recruiting at View phone number on click.appcast.io or via email at View email address on click.appcast.io. All information you provide will be kept confidential and used only to the extent required to provide needed reasonable accommodations. #J-18808-Ljbffr