VP of Financial Planning & Analysis (Hybrid) - CPG Required

VP OF FINANCIAL PLANNING & ANALYSIS

We are Black Rifle Coffee Company, a veteran-founded company serving premium, fresh-roasted coffee to people who love America. We have a love for coffee, dogs, the outdoors, America, and most importantly, our customers! We are more than a product and more than a company; we are a culture. A culture full of motivated people who roll up their sleeves and get the job done with integrity, love, innovation, and radical transparency. Join us as we take action on our commitment to provide quality coffee and give back to the veteran and first responder communities and those who support it.

Black Rifle Coffee Company is hiring a VP of Financial Planning & Analysis to lead planning, forecasting, and commercial, supply chain, and marketing finance. This is the senior-most FP&A seat in a publicly traded, coffee-led omnichannel CPG business selling through wholesale retail, DTC e-commerce, Amazon, and company-operated Outposts. The role owns the full planning architecture long-range plan, annual operating plan, interim forecasts, and consolidated cash flow is the analytical engine behind capital allocation, trade investment, marketing spend, and M&A, and authors the monthly Board financial package. This job requires a career CPG finance operator who personally commands trade promotion economics, standard cost and manufacturing variance, syndicated consumption data, marketing efficiency, and DTC unit economics. We also expect this leader to run an AI-leveraged function. BRCC is standardized on Claude; the VP is accountable for using it directly, embedding it in the team's standard work, and governing where it is and is not appropriate. Analytical capacity is expected to grow faster than headcount.

Key Responsibilities:

• Own the Long-Range Plan and Annual Operating Plan across every channel, customer, and function modeling, scenario construction, and sensitivity analysis supporting strategic direction and capital allocation.
• Own the monthly and quarterly reforecast cycle with disciplined risks-and-opportunities tracking and a clean walk from prior forecast to current view; establish forecast accuracy as a measured discipline. Partner with Sales, Marketing, and Supply Chain on the demand forecast (IBP / S&OP) and convert unit plans into financial plans.
• Own the consolidated rolling cash flow forecast with weekly liquidity visibility; model working capital end to end green coffee commitments, inventory, receivables, deductions, payables and drive cash conversion improvement against quantified targets.
• Model capital structure scenarios, covenant headroom, and downside liquidity; own the capex plan and post-spend return validation.
• Plan and govern the trade budget with an ROI mindset: pre-event modeling, post-event measurement, and event-level profitability by customer ; serve as business owner and super user of trade promotion management.
• Optimize the promotion calendar depth, frequency, mechanic, cadence against incremental profit rather than volume; oversee deduction management, accrual adequacy, dispute recovery, and clean gross-to-net tie-out. Own Price/Volume/Mix decomposition and lead pricing analysis including elasticity, channel price parity, and margin recovery.
• Own wholesale P&L analytics customer profitability, cost to serve, trade rate, fill rate economics and DTC financial management across the owned site and Amazon: subscription economics, cohort retention and churn, CAC and LTV, contribution margin by SKU, FBA and referral fees, Buy Box, ACoS, and 1P versus 3P mix. Lead new item financials and post-launch review.
• Direct the standard cost system: annual cost roll across green coffee, packaging, labor, and overhead absorption, with clear ownership of assumptions.
• Drive productivity savings across the supply chain.
• Own variance analysis purchase price, usage and yield, labor, absorption and translate it into operating direction rather than accounting commentary, and own the gross margin bridge at enterprise, channel, and customer level: rate, mix, cost, trade.
• Support procurement, co-manufacturing, and network strategy, including make-versus-buy; partner with the Controller on inventory valuation and reserves.
• Partner with Markeing head to plan and monitor the marketing budget with transparent ROI reporting by channel and campaign.
• Separate brand investment from performance spends, hold each to the correct measurement standard, and reallocate based on measured return.
• Translate NielsenIQ, Scintilla, retailer and marketplace portal data into performance insight velocity, TDP and ACV distribution, share, base versus promoted volume, competitive movement and use it to pressure-test demand planning assumptions.
• Author the monthly Board financial package: results versus plan and forecast, revenue and EBITDA bridges, channel and customer performance, cash and liquidity, forward outlook.
• Support the quarterly earnings cycle with IR and Accounting guidance modeling, variance narratives, KPI definitions, analyst model reconciliation. Executive materials are causal and quantified: claim, cause, implication.
• Lead financial evaluation of M&A and strategic transactions valuation, DCF and WACC, accretion/dilution, synergy quantification, diligence and support integration planning and post-close tracking against underwriting.
• Build the business case for new channels, customers, categories, formats, and partnerships with disciplined go/no-go economics, stage gates, and consistent return criteria (NPV, IRR, payback).
• Lead, develop, and retain a team of five spanning commercial and trade finance, supply chain and cost finance, DTC finance, and corporate planning and reporting. Drive automation to shift the team from reporting production to decision support, and convert AI leverage into measured capacity.
• Own the AI operating model for finance. BRCC runs on Claude as its enterprise AI platform. This role uses it directly and makes the team fluent in it it does not delegate AI adoption to IT or wait for a center of excellence.
• Apply Claude across the analytical workflow model construction and audit, variance and PVM decomposition, contract review, syndicated data synthesis, Board material drafting, reconciliation of large disparate data sets and build reusable prompts and standard analytical patterns.
• Set the control standard for AI use in finance what may be uploaded, what requires human verification, how AI-assisted work is documented. No AI- generated figure reaches an external audience without a human tie-out.

Education and Skill Requirements:

• Bachelor's degree in Finance, Accounting, or Economics; MBA and/or CPA preferred. Expert-level financial modeling in Excel; working experience with ERP (NetSuite).
• Minimum of 15+ years of experience in progressive finance, spanning public and private company environments and both large-scale and small or high-growth organizations.
• Consumer packaged goods experience is required. Food and beverage strongly preferred. Demonstrated leadership of an FP&A function with direct people-management responsibility.
• High proficiency personally, not through oversight in each of the following: trade promotion optimization and TPM systems, including deduction management; standard cost and manufacturing variance analysis; marketing efficiency and media ROI; wholesale and DTC economics across owned e-commerce and Amazon; PVM and net revenue management; NielsenIQ, Scintilla, and syndicated data; cash flow forecasting; Board materials; and M&A evaluation.
• Demonstrated, hands-on use of AI in a finance function not conceptual interest. Candidates must be able to describe specific work they have produced with an AI assistant, what it accelerated, and where they caught it being wrong. Experience with a comparable platform is acceptable; unwillingness to work this way is not.
• Judgment on where AI is appropriate and where it is not data handling, materiality, and verification required before AI-assisted output supports a Board, audit, or public disclosure. Ability to operate with incomplete information, form a view, and defend it to the CEO, CFO, and Board.
• Public company experience supporting SEC reporting, guidance, and internal controls. Multi-channel experience FDM/retail, club, DTC, marketplace, foodservice in a commodity-exposed business where input cost volatility drives margin planning.
• Direct experience with Claude in a business setting Claude for Excel, document and contract review, or agentic workflows and a track record of deploying AI across a team and measuring the productivity result.
• BI proficiency (Power BI, Tableau) and comfort in the underlying data; prior experience integrating an acquisition or standing up finance in an acquired business.

Position Type/Expected Hours of Work/Physical Requirements:

This is a full-time position and may require long hours and may require weekend and nights work per events.

• Travel Requirements: 30-40%
• While performing the duties of this job, the employee is regularly required to stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment.