Director of Marketing and Strategic Events

Job Description

Job Description

Overview

The Director of Marketing & Strategic Events is a senior leadership role within the Marketing team.  Reporting directly to the CMO and based in Austin,TX , this director-level position plays a critical role in shaping how Hanger shows up in the market, to drive brand awareness, deepen partner relationships, and deliver world-class experiences that advance business objectives. The ideal candidate is a seasoned, strategic leader who brings executive presence, strong commercial acumen, and a hands-on approach to delivering at scale.

Responsibilities

Key Responsibilities

Event Strategy & Leadership

• Lead a cross-functional team assembled for Hanger LIVE, driving end-to-end execution through clear ownership, accountability, and leadership across workstreams
• Set the overarching vision and multi-year strategy for Hanger LIVE and the Global Partners Summit, aligned to Hanger's brand and growth objectives
• Lead all phases of event delivery, from strategic planning and budget ownership through to on-site execution and post-event analysis
• Establish frameworks, processes, and standards that ensure consistency, quality, and scalability across both event platforms
• Present event strategy, performance, and recommendations to the CMO and senior leadership team
• Create and lead operating mechanisms to drive ongoing progress for Global Partners Summit

Communications

• Work with internal and external communications teams to develop and oversee integrated, multi-channel communication strategies for both events, targeting internal teams, global partners, and external audiences
• Champion compelling, on-brand storytelling across all event touchpoints, from promotional campaigns and digital content to keynote messaging and partner briefings
• Serve as a senior communications lead for high-stakes partner and stakeholder interactions surrounding both events

Partner Engagement

• Serve as a senior relationship owner for Hanger's global partner network, cultivating meaningful partnerships that extend beyond individual events
• Define and lead a partner engagement strategy that maximizes participation, satisfaction, and long-term value from both Hanger LIVE and the Global Partners Summit
• Oversee the full partner journey from onboarding and briefings through to post-event follow-up and ongoing relationship management

Leadership & Cross-Functional Collaboration

• Lead and develop a team of four National Events Specialists, providing strategic direction, day-to-day guidance, and ongoing coaching to drive performance an professional growth
• Collaborate with Marketing and Communications leaders to integrate events into broader band and product marketing strategies, ensuring events reinforce go-to-market priorities and amplify campaign impact
• Serve as a strategic partner to the CMO, contributing to broader marketing planning and brand strategy
• Build strong cross-functional relationships to ensure event programming is aligned with business needs
• Manage and oversee external agencies, production partners, and vendors to deliver high-quality outcomes within budget

Qualifications

• 8–12 years of progressive experience in marketing and communications with responsibility in event strategy and execution — with at least 3 years in a senior or director-level role
• Demonstrated success leading large-scale, global or flagship events with significant business impact
• Experience operating at an executive level, including presenting to and partnering with C-suite stakeholders
• Background in B2B, enterprise, or partner-led environments strongly preferred
• Must have, or be eligible to obtain, a valid driver’s license and driving record within the standards outlined within Hanger’s Motor Vehicle Safety Policy and Procedures.