Associate Director, Social & Content Strategy

Role Description

The Associate Director, Social & Content Strategy is a senior practitioner role within DEPT®'s integrated Strategy organization. You report to a Group Director of Strategy and work alongside discipline leads across brand strategy, communications planning, media strategy, and research.

• Track culture before it surfaces in a brief.
• Shape bold creative campaigns that move brands forward.
• Bring craft to strategy: sharpen the problem, drive execution, and provide creative teams with direction.
• Understand audience behavior: community formation, trend participation, and content-commerce movement.
• Develop fluency across the full social ecosystem: organic, earned, paid, and the creator economy.
• Build channel strategies to inform creative production at scale and write creative briefs for major brand platforms.
• Understand paid social as a strategic amplification layer and contribute to conversations about digital performance media, display, and DOOH.
• Bring strong independent output and earn client trust through work.
• Actively develop the strategists around you.

Qualifications

• 5+ years demonstrated experience in social and content strategy within agency environments.
• Practitioner-level fluency in modern social mechanics: algorithmic distribution, paid amplification, creator ecosystems, and AI-influenced search.
• Strong brief-writing skills that create useful constraints and build a clear point of view.
• Experience developing audience intelligence: culturally grounded personas, trend analyses, and social listening.
• Working knowledge of digital strategy beyond social, including digital OOH, display, and performance media.
• Communication clarity to present strategic work confidently and build trust with senior clients.
• A mentorship orientation to help junior strategists develop their thinking.

Requirements

• Develop integrated social and content strategies across various channels.
• Write creative briefs and social strategies that frame strategic challenges with precision.
• Build content frameworks and programming architectures that translate brand positioning into scalable programs.
• Maintain social listening programs and audience intelligence outputs grounded in data.
• Contribute to digital strategy conversations extending beyond social.
• Immerse in each client's business and competitive landscape.
• Collaborate with media strategists, comms planners, brand strategists, and creative teams.
• Lead day-to-day client engagements and build trust with stakeholders.
• Mentor junior and mid-level strategists.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave